Note: The job is a remote job and is open to candidates in USA. Jump empowers financial advisors and their clients to thrive in the age of AI through an AI assistant that automates client meeting cycles and complex workflows. The Senior Manager, Performance Marketing will build and operate the company’s paid and organic performance engine, owning paid media, SEO/AEO, conversion optimization, measurement, budget management, and agency relationships.
Responsibilities
- Own the full paid portfolio: Google, Bing, LinkedIn, and new channels like YouTube, Reddit, and emerging AI ad platforms — from audit to strategy to daily optimization
- Rebalance spend and nurture buyers through the discovery journey, education, and purchase journey
- Kill what doesn't work fast: suppress bids where organic already wins, cut zero-converting spend, and reallocate to the highest pipeline-per-dollar plays
- Own our visibility where advisors actually research: organic search, AI Overviews, ChatGPT, and Perplexity. Target the solution queries where the category is being decided
- Drive the SEO/AEO roadmap: competitor pages, category gap and long-tail coverage, and content optimized for AI discovery — in partnership with content and web
- Use paid to bridge gaps while organic rankings ramp, then harvest the savings
- Own landing pages, conversion paths, and CRO so every click has a purpose-built destination — isolated pages, fast tests, compounding wins
- Run a disciplined test-and-learn program across creative (video, GIF, static), audiences, offers, and formats, with clear hypotheses and honest readouts
- Partner with creative on performance-ready assets and with growth marketing on trial conversion
- Own channel-level reporting: spend pacing, CPL, cost per opportunity, and pipeline-per-dollar by channel — tied to Salesforce, not platform vanity metrics
- Own UTM discipline and attribution hygiene with Marketing Ops so paid-driven pipeline is credited correctly and budget decisions are made on real data
- Manage the paid budget and agency/vendor relationships; every recommendation shows the math and the tradeoff
Skills
- 5+ years owning performance marketing / paid acquisition at a high-growth B2B software company, with hands-on-keyboard depth in Google Ads, LinkedIn, and Bing
- Full-funnel measurement fluency: UTMs, attribution, CRM-tied reporting (Salesforce), and the judgment to optimize to pipeline and ROI — not clicks
- Working command of SEO and AI-era visibility (AEO/GEO): how buyers research through AI answers, and how paid and organic work as one system
- CRO and landing page chops: a track record of testing pages, offers, and creative to measurably lift conversion
- A builder's bias: you've originated programs and rebuilt underperforming accounts, not just maintained someone else's machine
- Budget ownership of $1M+/year with agency management experience, and the communication skills to defend every dollar to executives
- Experience in Financial Services or Wealth Management
- Experience launching YouTube Demand Gen, Reddit, or community-driven paid programs
- Familiarity with ABM platforms (e.g., 6sense), Marketo, and intent data
Company Overview