Note: The job is a remote job and is open to candidates in USA. American Residential Services is a customer-centric home services company with an enterprise content function supporting marketing and business growth. The Senior Manager, Content Strategy & Operations leads content planning, editorial governance, AI-enabled workflows, vendor management, cross-channel execution, and performance optimization across traditional and AI-powered search experiences.
Responsibilities
- Clear ownership and execution of the enterprise content strategy aligned with annual business priorities and marketing objectives
- A trusted, well-maintained enterprise content calendar that provides visibility, alignment, and prioritization across all marketing initiatives
- Efficient, scalable content operations supported by standardized workflows, clear governance, and AI-enabled production processes
- Consistent delivery of high-quality, on-brand content across web, SEO, social media, email, PR, paid media, and other marketing channels
- Strong partnership with the SEO Manager to translate keyword opportunities and search insights into high-impact content initiatives
- Content strategies are developed to strengthen visibility across both traditional search engines and AI-powered search experiences by aligning with evolving search behavior, structured content best practices, and Answer Engine Optimization (AEO) principles
- AI-assisted content workflows that improve production speed and efficiency while maintaining editorial quality and brand standards
- Editorial governance that ensures consistency in messaging, tone, accuracy, legal compliance, and customer experience across all content
- Content production that scales effectively through internal resources, AirOps, agencies, freelancers, and subject matter experts
- Content performance insights are incorporated into planning, resulting in continuous improvements in engagement, search visibility, AI discoverability, and conversion
- Cross-functional stakeholders have confidence in content priorities, timelines, ownership, and execution
- The content organization operates with greater efficiency, accountability, transparency, and measurable business impact
Skills
- 7+ years of experience in content strategy, content operations, editorial leadership, digital marketing, or related marketing leadership roles
- Experience leading enterprise content planning across multiple marketing channels and campaigns
- Proven success developing scalable content operations, editorial governance, and content production processes
- Experience managing content calendars, intake processes, prioritization frameworks, and cross-functional marketing initiatives
- Strong understanding of SEO, AI search visibility, and content strategy, with experience partnering with SEO teams to develop search-driven content programs
- Experience working with AI-powered content platforms such as AirOps, Jasper, Writer, ChatGPT, or similar technologies
- Understanding of prompt engineering, AI-assisted content production, human quality assurance, and editorial governance
- Experience balancing AI-generated content with brand standards, legal compliance, editorial quality, and customer experience
- Experience managing agencies, freelancers, external content partners, and vendor relationships
- Strong understanding of multi-channel marketing, including web, SEO, email, social media, PR, paid media, and content marketing
- Experience using content management systems, project management platforms, and collaboration tools such as Asana, Monday.com, Jira, or similar platforms
- Data-informed mindset with experience using analytics and performance reporting to optimize content strategy
- Excellent organizational, communication, and stakeholder management skills
- Demonstrated ability to lead change, improve operational efficiency, and influence without direct authority
- This is a remote role open to applicants residing anywhere, except California, Arizona, Colorado, and Washington
- Experience within multi-location, franchise, home services, retail, or other customer-centric organizations preferred
- Experience leading or developing direct reports and fostering high-performing content teams preferred
Benefits
- Remote role open to applicants residing anywhere, except California, Arizona, Colorado, and Washington
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