Note: The job is a remote job and is open to candidates in USA. Rise, a Quad agency, is an award-winning full-service media agency backed by data and powered by people, specializing in omnichannel media, commerce and retail media, advanced in-home media, and content and creator marketing. The Sr. Manager, Analytic Liaison connects Direct Marketing strategy, account teams, and Analytics to translate analytic outputs into actionable insights, support campaign performance optimization, and align analytics with client program objectives.
Responsibilities
- Partner with Direct Marketing strategy and account teams to define analytic needs aligned to campaign objectives and SOW requirements
- Translate marketing strategies into clear analytic requests, including segmentation, test design, and performance measurement
- Coordinate with Analytics teams to ensure timely, accurate delivery of outputs
- Manage priorities across multiple client programs
- Interpret analytic outputs and translate findings for the internal client-facing teams
- Connect performance results to business outcomes, with a focus on direct mail effectiveness
- Simplify complex analytics into clear messaging for account teams and clients
- Ensure consistency in how insights are communicated across programs
- Apply direct mail expertise to evaluate and improve: + Audience targeting and segmentation + Offer and creative testing strategies + Response and conversion performance
- Support development and execution of test-and-learn frameworks
- Partner with strategy teams to refine campaign approaches based on results
- Support account teams in performance discussions, reporting, and business reviews
- Participate in client conversations to explain results and recommendations as needed
- Build confidence in analytics by ensuring outputs are relevant, clear, and actionable
- Align analytic insights with client expectations and program goals
- Serve as a liaison between Analytics, Strategy, and Account teams
- Ensure alignment between analytic outputs and campaign objectives
- Identify and address gaps in data, reporting, or analytic support
- Support consistent processes for integrating analytics into direct marketing programs
Skills
- • 8+ years of experience in direct marketing, direct mail, marketing analytics, or related roles
- • Experience working closely with analytics teams in a marketing or agency environment
- • Background in client-facing roles supporting campaign performance and reporting
Benefits
- We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development
- Innovative work environment with diverse projects and clients
- Career advancement paths
- Collaborative team environment
- Corporate social responsibility initiatives
- An inclusive and diverse culture
- Association with a reputable media agency
- Medical, prescription, dental and vision insurance for eligible employees
- 401(k) retirement savings for eligible employees
- Paid time off for eligible employees
- Holidays for eligible employees
- Additional benefits for eligible employees
- Remote if outside of the Quad office locations
Company Overview