Note: The job is a remote job and is open to candidates in USA. Zoom Communications, Inc. is a collaboration technology company offering products such as Zoom Contact Center, Zoom Phone, and Zoom Events. The Sr. Field Marketing Manager will own the field events strategy, execute diverse event formats, collaborate with Sales and Marketing teams, and drive measurable pipeline growth and customer engagement.
Responsibilities
- Owning the field events calendar end-to-end, from planning and budgeting to execution and post-event analysis, ensuring alignment to pipeline targets
- Designing and delivering owned events (executive dinners, roundtables, VIP experiences) and third-party conference sponsorships that generate qualified pipeline
- Partnering with Sales and SDR teams to drive targeted attendance from priority accounts and connect events to revenue opportunities
- Building pre-event and post-event playbooks that drive great attendance rates and consistent sales follow-up
- Tracking event performance rigorously (pipeline sourced, cost per opportunity, influenced revenue) and using data to optimize the program over time
Skills
- Demonstrate 6+ years of field marketing/event marketing experience in B2B SaaS, with a proven track record of running events that generate measurable pipeline and revenue contribution
- Plan and execute across multiple event formats: executive roundtables, hosted dinners, large-scale conference sponsorships, and regional meetups
- Manage multiple concurrent events without dropping details, with dynamic organizational skills and proactive communication
- Collaborate with Sales teams to identify target accounts, drive attendance, and ensure meaningful post-event follow-up
- Set event goals, measure outcomes (pipeline sourced, cost per opportunity, influenced revenue), and iterate based on results using a data-driven approach
- Bring creative and resourceful problem-solving skills to event formats and deliver memorable experiences within budget
- Operate in an ever-changing, high-growth environment where you take ownership and move quickly from strategy to execution
- Possess equivalent practical experience in lieu of formal education requirements
Benefits
- Structured hybrid approach centered around offices and remote work environments
- Opportunities to stretch your skills and advance your career
Company Overview
Company H1B Sponsorship