Note: The job is a remote job and is open to candidates in USA. Rula is a mental healthcare company dedicated to providing evidence-based, compassionate care and improving access to mental health services. The Sr. Events Marketing Manager will own the strategy, performance, and execution of the national conference portfolio to drive measurable pipeline growth, while managing budgets, ROI targets, cross-functional campaigns, and event logistics.
Responsibilities
- As the Sr. Events Marketing Manager at Rula, you will own the strategy, performance, and execution of our national conference portfolio to drive measurable pipeline growth
- As an individual contributor, in this highly cross-functional role, you will establish event tiering, manage budgets, and set ROI targets while partnering closely with Sales and Executive leadership to align each activation with our commercial goals
- Beyond high-level strategy, you will collaborate with internal marketing teams to execute cohesive pre- and post-event attendee engagement campaigns, while directly managing all central logistics—including vendor relationships, booth design, branding, and swag production
Skills
- 7+ years of related professional Marketing experience,with a focus on event marketing and/or demand generation
- Proven expertise in architecting large-scale B2B conference strategies within a healthcare, health-tech, or enterprise software environment
- Experience overseeing large event budgets ($2.45M+ scale) across tier sponsorships, printing, logistics, and vendor execution
- Subject matter expertise level understanding of account-based prospecting architectures (e.g., leveraging HubSpot or Apollo) to secure pre-scheduled meetings with C-suite buyer personas (Payers, Health Systems, HR leaders)
- Exceptional written communication skills to deliver concise, high-level briefing documentation for S-Team and C-suite members before executive deployments
- Ability and willingness to travel up to 30% to steward premier onsite booth presence and manage distributed field resources
- Prior experience collaborating directly with clinical or medical affairs teams to navigate and secure formal clinical sign-off on event presentations, pitches, and compliance-sensitive marketing collateral
- Proficiency utilizing marketing automation systems (e.g., HubSpot) and CRM reporting tools (Salesforce) to calculate multi-touch pipeline attribution, tracking leads through to specific downstream healthcare metrics (e.g. covered lives, opportunities, and patient starts)
- Existing relationships with tier-1 event vendors, exhibit houses, and logistics partners, with a proven track record of scaling an ad-hoc event schedule into a highly repeatable "event machine" portfolio of 30+ national conferences annually
Benefits
- 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access: Start saving for your future
- Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
- Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
- Employee Assistance Program (EAP): Supporting your mental and physical health
- Quarterly department stipend: Fun team-building activities or in-person gatherings
- Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
- Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
- Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend
Company Overview