Note: The job is a remote job and is open to candidates in USA. Databricks is the data and AI company, and they are seeking a Senior Event Marketing Manager to lead field initiatives and sales enablement for major events. The role focuses on delivering premium field experiences and strengthening cross-functional alignment to enhance event impact and business growth.
Responsibilities
- Lead field initiatives and sales enablement for major events like the Data + AI Summit and World Tour
- Deliver premium field experiences, activating Sales colleagues, refining workflows, and strengthening cross-functional alignment to scale programs and their business impact
- Define targeting frameworks with sales leadership for prioritizing customers, partners, and reps for each program
- Create a simple, repeatable event playbook that is widely adopted by field teams
- Ensure cohesive and premium attendee and customer experiences across field-focused programs
- Track event performance through dashboards and reports built in partnership with analytics and operations
- Ensure reliable lead flow from events into sales systems with structured campaigns and lead routing
- Use incentive structures to drive meaningful field engagement with event motions
- Integrate cross-functional programs into a unified field event strategy
Skills
- Extensive experience leading complex B2B marketing events or event portfolios end-to-end, including ownership for business impact and not just execution
- Proven track record partnering closely with sales and field teams to design event strategies, plays, and enablement that drive measurable pipeline and revenue outcomes
- Strong program and project management skills, with the ability to coordinate multiple workstreams, agencies, and stakeholders while maintaining clarity on goals, budgets, and timelines
- Deep comfort working with CRM, marketing, and analytics tools to define targets, interpret event performance, and make data-informed recommendations about where to focus and how to improve
- Excellent communication and executive presence, with the ability to influence senior leaders, align cross-functional teams, and represent the event strategy and results clearly
- A metrics-driven, test-and-learn mindset, continually looking for ways to improve attendee experience, field engagement, and event ROI through experimentation and refinement
- Ability to operate both strategically and tactically: setting the overall field event vision and frameworks while also diving into the details needed to ensure world-class execution
Company Overview
Company H1B Sponsorship