Note: The job is a remote job and is open to candidates in USA. Nutrafol is a pioneering company in hair wellness, dedicated to helping individuals grow into the best version of themselves. They are seeking a Sr. Director, Media Strategy to lead innovative media strategies across channels, manage substantial media budgets, and drive brand equity and awareness.
Responsibilities
- Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals
- Manage substantial multi-million-dollar media budgets across video, CTV, OOH, social, influencer, audio/podcasts, sponsorships, and partnerships
- Establish a clear media investment framework that aligns awareness and consideration KPIs with top line growth objectives
- Serve as the executive thought partner to Growth, Brand, and Creative leadership on how media drives both brand health and customer acquisition
- Drive innovation in placements, partnerships, and sponsorships that differentiate the brand and deepen consumer engagement
- Evaluate and secure non-traditional media opportunities (cultural moments, retail media, brand collaborations) that expand reach and impact
- Incorporate AI-driven tools and emerging media platforms into planning and testing to stay ahead of industry trends
- Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into upper-funnel strategies
- Leverage Growth tools (Campaign Manager, MTA, Media Platforms, Tableau Dashboard) and brand tools (Ipsos, Muck Rack, Numerator, Circana) to identify opportunities, track unaided/aided awareness, and uncover whitespace for growth
- Use research and measurement to continuously refine targeting, frequency, and channel allocation
- Ensure awareness, consideration, and brand favorability KPIs are systematically monitored and linked to business outcomes
- Establish feedback loops and performance recaps, ensuring insights from brand and performance media are shared across Growth, Brand, and Creative teams to influence future strategy, messaging, and investment decisions
- Work with Creative to ensure messaging and storytelling are optimized for media channels and informed by performance learnings
- Partner with Performance Marketing to connect brand media with lower-funnel efficiency, creating a full-funnel growth engine
- Act as a bridge across Growth, Brand and Analytics, aligning stakeholders on investment decisions and impact
- Lead and mentor a team of Media Managers and Analysts, building expertise in both brand and performance media
- Create an environment of innovation, rigor, and test-and-learn culture
- Elevate team capabilities to operate at the intersection of creative storytelling, analytical rigor, and media innovation
Skills
- 12+ years of experience in media strategy, brand marketing, or growth marketing, with a proven track record of managing substantial media budgets
- Experience working in an eCommerce/DTC company is required
- Deep expertise in upper- and mid-funnel media planning (video, CTV, audio, OOH, influencer, partnerships)
- Familiarity with brand research tools (Ipsos, Numerator, Muck rack, Circana, and Hootsuite) and ability to translate findings into actionable strategies
- Strong understanding of MMM, MTA, incrementality testing, and how to connect insights to upper-funnel investment decisions
- Demonstrated ability to design innovative placements, sponsorships, or partnerships that drive awareness and brand favorability
- Exceptional storytelling and communication skills; ability to influence executives and cross-functional partners
- Leadership experience managing and developing high-performing teams across media strategy and analytics
- Proven track record of marrying brand media with performance marketing to deliver measurable business results
- Exceptional proficiency with Microsoft Excel, ability to work with and analyze large data sets quickly, accurately, and efficiently
- Experience working with multiple analytics and measurement (MMM and MTA) tools
- Strong quantitative and analytical skills with a solid understanding of key marketing metrics (CPA, CPM, CTR, CVR, CPL)
- Proven cross functional collaboration and communication skills
Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance discounts and benefits
Company Overview