Note: The job is a remote job and is open to candidates in USA. Marketbridge is a B2B marketing agency that connects strategy, AI, creativity, activation, and measurement for leading brands. The Sr. Director, Media Planning will lead integrated, performance-driven media strategies for complex B2B clients, oversee media planners and buyers, and guide cross-channel planning, execution, measurement, optimization, and vendor partnerships.
Responsibilities
- Lead the development of integrated media strategies and plans for complex B2B clients, translating business and marketing objectives into clear channel, audience, investment, and measurement recommendations
- Develop cross-channel media plans spanning programmatic media, direct publisher buys, trade and industry media, digital display, video, content syndication, OOH, CTV, broadcast, experiential, and emerging platforms
- Define the role of each channel throughout the buyer journey, ensuring media investments work together as part of a cohesive strategy rather than as standalone tactics
- Lead, coach, and develop a team of media planners and buyers, elevating the strategic quality and consistency of their work
- Partner with activation specialists to translate media strategies into effective execution, optimization, and ongoing performance management
- Use performance data, market intelligence, audience insights, and measurement findings to communicate clear narratives and recommend strategic optimizations
- Partner closely with Demand Strategy, Creative, Analytics, Client Success, Project Management, and other disciplines to develop cohesive brand-to-demand programs
- Build and improve planning frameworks, tools, standards, and processes that increase consistency and scalability across the Media practice
- Evaluate emerging channels, platforms, partners, data sources, and planning technologies to identify relevant opportunities for clients
- Build strong relationships with media partners and vendors, leveraging those relationships to inform planning recommendations, drive innovation, and improve investment decisions
- Lead vendor evaluations and negotiations to help secure appropriate pricing, placements, partnerships, and added value for clients
- Present media strategies, recommendations, and performance insights to senior client stakeholders
Skills
- Eight or more years of experience in media strategy, planning, or integrated media, ideally within an agency environment
- Strong experience developing B2B media strategies and plans for complex or enterprise clients
- Deep knowledge of digital and offline media planning, including programmatic, display, video, trade and industry media, content syndication, OOH, CTV, broadcast, and other relevant B2B channels
- Experience leading, coaching, or mentoring media professionals and improving the strategic quality of their work
- Strong analytical skills, with the ability to interpret media performance and translate findings into clear optimization recommendations
- Experience partnering with channel specialists and activation teams while maintaining ownership of the overall media strategy
- Strong client-facing experience, including presenting strategic recommendations to director-, vice president-, and executive-level stakeholders
- Experience developing partner relationships and negotiating with media vendors
- Excellent presentation, communication, and storytelling skills
- Note: This position requires candidates to be eligible to work in the United States, Canada, or the UK without visa sponsorship
- This is a remote role, required to work in XX hours
- Familiarity with media planning, research, buying, measurement, and audience platforms such as Bionic, Campaign Manager 360, The Trade Desk, Display & Video 360, 6sense, or Demandbase is a plus
Benefits
- 0-10% TICP bonus (if applicable)
- Flexible PTO
- Summer Fridays
- Paid parental leave (up to 16 weeks for birthing parents)
- Closed from Christmas to New Year’s
- Comprehensive medical benefits
- Free premium access to the Calm app for relaxation and mindfulness
- 401(k) with a 3% company contribution (US Only)
- Life insurance
- Long-term disability coverage
- AD&D coverage
- A professional development fund ($500)
- Continuous learning programs
- Company-provided laptop & accessories
- Monthly Wi-Fi & cell stipend
- ChatGPT Enterprise Access
- Exclusive discounts through Perkopolis
- Remote role
Company Overview