Note: The job is a remote job and is open to candidates in USA. Robert Half is a specialized talent solutions firm connecting job seekers with opportunities, including marketing and creative roles. The company is seeking a Senior Digital Marketing Manager to develop and execute integrated marketing communications strategies for a technical B2B business, leading multi-channel campaigns, content strategy, demand generation, stakeholder collaboration, and a marketing communications team.
Responsibilities
- Develop and execute integrated marketing communications strategies that align business objectives, customer insights, and market opportunities to drive awareness, engagement, and revenue growth
- Lead multi-channel marketing programs, product launches, thought leadership initiatives, content development, demand generation campaigns, events, and sales enablement efforts
- Oversee content strategy and editorial planning, creating compelling messaging, customer stories, presentations, case studies, videos, digital content, and other marketing assets
- Partner with executive leadership, sales, product management, engineering, channel teams, and marketing stakeholders to ensure alignment across go-to-market initiatives and customer-facing communications
- Manage agency partners, vendors, budgets, performance metrics, and a team of marketing communications professionals while driving operational excellence and continuous improvement
Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree preferred
- 12+ years of progressive marketing communications experience, including 5+ years of people leadership experience within B2B, industrial, technical, or solutions-based organizations
- Proven success developing integrated marketing strategies, managing complex campaigns, and supporting long sales-cycle buying journeys involving multiple stakeholders and decision-makers
- Strong leadership, communication, storytelling, content development, and stakeholder management skills, with the ability to translate technical concepts into clear, compelling messaging
- Experience with digital marketing, CRM and marketing automation platforms, analytics, content management systems, SEO, paid media, Salesforce, and marketing performance measurement
Benefits
- This role is fully remote.
- Free online training
- Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance.
- Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan.
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