Note: The job is a remote job and is open to candidates in USA. Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. The Sr. Associate in Performance Marketing will manage campaign execution across paid social channels, focusing on optimization and performance analysis to drive results.
Responsibilities
- Launch, monitor, optimize, and report on media campaigns across paid social channels, with the potential to manage paid search and programmatic campaigns where clients require
- Own daily optimization, budget pacing, and in-platform troubleshooting to keep campaigns on plan and on target
- Build and traffic campaigns accurately, owning self-QA before every launch
- Analyze performance data to refine tactics, and surface in-platform signals, risks, and opportunities to your Manager
- Support media planning with actuals, reallocations, and audience execution against the strategic media plan
- Run campaign experimentation across audiences, creative, and bidding to identify what drives performance
- Evaluate creative and recommend adjustments aligned to platform best practices and client objectives
- Join internal and external calls, speaking directly to tactical detail and in-platform campaign structure
- Be a key contributor in performance platform calls, clearly articulating active and upcoming campaign plans and implementing platform provided recommendations where applicable
Skills
- 3+ years of media buying experience within paid social. Strong working knowledge of paid search; programmatic experience a strong asset
- Strong command of the qualitative and quantitative aspects of paid media
- Proficiency in the Google / Microsoft Suite and project management tools (monday.com, Asana, or ClickUp)
- Strong collaboration, communication, and organizational skills
- A keen eye for creative content and current marketing trends
- Working understanding of marketing analytics, QA, and optimization best practices
- Familiarity with AI-enabled platform features and automation (Advantage+, Performance Max, smart bidding) is a plus
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