Note: The job is a remote job and is open to candidates in USA. 52TEN is an established private investment firm specializing in the acquisition and reposition of manufactured housing communities. They are seeking a Marketing Manager to lead marketing execution, drive lead flow, and support occupancy across their properties while ensuring alignment and continuous improvement of marketing efforts.
Responsibilities
- Own marketing performance across 52TEN’s property portfolio, including lead flow, engagement, and occupancy support
- Establish, track, and report on KPIs across websites, listings, social media, email, and other marketing channels
- Deliver weekly performance reporting with clear insights and optimization recommendations
- Plan and manage social media content calendars for all properties
- Schedule and publish content across all platforms
- Set and achieve goals for account growth and engagement
- Support execution of the corporate marketing plan, including content development, campaigns, and social media scheduling
- Repurpose approved messaging across email, social media, presentations, landing pages, and supporting materials
- Build fluency in 52TEN’s investment strategy, industry terminology, investor audience, and brand voice
- Maintain consistency in brand standards, messaging, and voice across all marketing channels
- Support the development, editing, formatting, and distribution of capital and acquisitions content
- Create corporate and property-level marketing assets, including decks, one-pagers, presentations, and digital graphics
- Build and maintain a centralized library of approved templates and branded assets
- Serve as the primary marketing contact for Property Managers
- Respond to requests within one business day and complete 95% of standard requests within three business days
- Prioritize and manage incoming marketing requests, communicating timelines and next steps clearly
- Provide Property Managers with the tools and marketing support needed to drive property performance
- Oversee all property WordPress websites, including quarterly audits and ongoing updates
- Optimize websites, listings, and content for SEO, GEO, conversion, and user experience
- Publish approved blogs, articles, and press releases on the 52TEN website
- Maintain and optimize Google Business Profiles, Yelp listings, and other local digital platforms
- Own day-to-day HubSpot administration and campaign execution
- Build, schedule, test, and deploy email campaigns
- Manage segmentation, lists, workflows, forms, landing pages, and campaign tracking
- Maintain database health through regular audits, hygiene, and process improvements
- Coordinate external vendors, including photography, videography, signage, printing, advertising, and web support
- Develop clear scopes, briefs, timelines, and quality expectations
- Oversee asset creation, organization, and quality control
- Manage the development and quality of digital advertising creative
- Direct and quality-control the work of the part-time Digital Marketing Specialist
- Provide clear priorities, briefs, deadlines, feedback, and performance expectations
- Ensure delegated work is completed accurately, on time, and to brand standards
- Digitally onboard/offboard properties within 14 business days
- Own and complete EOS quarterly rocks related to marketing
- Build repeatable processes, document workflows, and identify opportunities to improve efficiency and execution
Skills
- Bachelor's degree in Marketing, Communications, or a related field—or equivalent hands-on experience
- 5+ years of experience in marketing, preferably in multi-location, real estate, or service-based businesses
- Proven experience owning marketing performance, including setting KPIs, tracking results, and optimizing campaigns across multiple channels
- Strong experience with CRMs such as HubSpot, including audience segmentation, email marketing, and campaign execution
- Working knowledge of WordPress and experience managing and optimizing website content
- Familiarity with core marketing tools and platforms (Meta Business Suite, Google Business, Yelp, etc.); ability to direct creative work using tools like Adobe Creative Suite or Canva
- Strong analytical mindset, with the ability to interpret data, generate insights, and drive continuous improvement
- Experience managing multiple stakeholders and priorities, with the ability to balance responsiveness with strategic focus
- Demonstrated leadership or project ownership experience, including directing internal or external resources
- Excellent written and verbal communication skills, with the ability to maintain consistent brand voice and messaging
- Ability to learn complex subject matter and translate approved technical or industry-specific content into clear, polished marketing materials
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously
- Self-starter who thrives in a fast-paced environment and takes full ownership of outcomes
- Proactive and solutions-oriented, with a continuous improvement mindset
Benefits
- Performance-based bonus tied to KPI achievement
- 3 weeks (15 days) of PTO in your first year of employment
- Company paid holidays
- Group medical, dental, vision, and life insurance
- Technology reimbursements
- Remote position with work flexibility
Company Overview