Note: The job is a remote job and is open to candidates in USA. Hallmark Cards is seeking a Senior Analyst, Marketing Analytics to support consumer marketing analytics through consulting, reporting, and data-driven storytelling. The role leads marketing measurement, promotional and media analytics, experimentation, and Marketing Mix Modeling initiatives while partnering with Marketing, Finance, internal analytics teams, and external vendors to optimize investments and drive business results.
Responsibilities
- Lead marketing measurement initiatives across media, promotions, and customer engagement channels
- Evaluate marketing performance using MMM, experimentation, campaign analytics, and incrementality analysis
- Design and analyze tests to measure the true business impact of marketing investments
- Provide data-driven recommendations on promotional strategy, budget allocation, and channel optimization
- Develop executive-ready insights and dashboards that connect marketing performance to business outcomes
- Partner with internal teams and external vendors to ensure data quality, measurement rigor, and actionable results
- Identify opportunities to leverage advanced analytics and AI-enabled solutions to improve marketing effectiveness
- Serve as a trusted advisor to Marketing and Finance leaders by translating complex analytics into clear, actionable recommendations
Skills
- •The following are required to be considered for this role: Bachelor's degree or 4 years of professional experience
- • At least 5 years of experience in marketing analytics, business analytics, or related roles
- • Experience leading analytics initiatives while remaining hands-on
- • Experience with SQL and data analysis
- • Deep expertise in marketing analytics, measurement, and performance evaluation
- • Experience with MMM, campaign analytics, experimentation, and incrementality analysis
- • Strong analytical and data storytelling skills, with the ability to influence senior stakeholders
- • Hands-on experience working with large datasets, SQL, and data exploration tools
- • Ability to connect insights to business outcomes, including revenue growth, profitability, and ROI
- • Experience managing external analytics partners and interpreting complex model outputs
- • Comfort operating in fast-paced, evolving environments with ambiguity and changing priorities
- • This is a U.S.-based remote role
- •Due to state-specific benefits regulations, Hallmark cannot consider candidates for remote positions who reside in Alaska, Hawaii, or Puerto Rico, or any country outside of the United States
- In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States
- •Your resume will stand out if you have the following: Bachelor's degree in Business, Marketing, Analytics, Economics, Statistics, Mathematics, or a related field
- • Experience in retail, consumer goods, or seasonal businesses
- • Experience working with MMM and other advanced marketing measurement approaches
- • Experience in data wrangling using SQL and Python
- • Experience designing and executing experiments (A/B testing, geo testing, holdouts)
- • Familiarity with modern data platforms and analytics ecosystems
- • Strong understanding of financial metrics such as ROI, ROAS, and contribution margin
- • Experience influencing marketing strategy, investment decisions, and executive stakeholders
Benefits
- This is a U.S.-based remote role.
- You’ll have access to virtual tools, team support, and opportunities to engage and grow with us.
- Employees are eligible for annual merit-based increases, aligned with individual and company performance.
- Medical, dental and vision plans
- Paid time off
- 401K with company match
- Profit-sharing
Company Overview