Note: The job is a remote job and is open to candidates in USA. Hallmark Cards is a company seeking a Senior Analyst in Marketing Analytics to turn marketing and promotional data into actionable business insights. The role leads measurement initiatives, evaluates marketing performance through modeling and experimentation, develops executive-ready reporting, and advises Marketing and Finance leaders on strategy, budget allocation, and channel optimization.
Responsibilities
- Lead marketing measurement initiatives across media, promotions, and customer engagement channels
- Evaluate marketing performance using MMM, experimentation, campaign analytics, and incrementality analysis
- Design and analyze tests to measure the true business impact of marketing investments
- Provide data-driven recommendations on promotional strategy, budget allocation, and channel optimization
- Develop executive-ready insights and dashboards that connect marketing performance to business outcomes
- Partner with internal teams and external vendors to ensure data quality, measurement rigor, and actionable results
- Identify opportunities to leverage advanced analytics and AI-enabled solutions to improve marketing effectiveness
- Serve as a trusted advisor to Marketing and Finance leaders by translating complex analytics into clear, actionable recommendations
Skills
- * Bachelor's degree or 4 years of professional experience
- * At least 5 years of experience in marketing analytics, business analytics, or related roles
- * Experience leading analytics initiatives while remaining hands-on
- * Experience with SQL and data analysis
- * Bachelor's degree in Business, Marketing, Analytics, Economics, Statistics, Mathematics, or a related field
- * Experience in retail, consumer goods, or seasonal businesses
- * Experience working with MMM and other advanced marketing measurement approaches
- * Experience in data wrangling using SQL and Python
- * Experience designing and executing experiments (A/B testing, geo testing, holdouts)
- * Familiarity with modern data platforms and analytics ecosystems
- * Strong understanding of financial metrics such as ROI, ROAS, and contribution margin
- * Experience influencing marketing strategy, investment decisions, and executive stakeholders
Benefits
- This is a U.S.-based remote role.
- You’ll have access to virtual tools, team support, and opportunities to engage and grow with us.
- Employees are eligible for annual merit-based increases, aligned with individual and company performance.
- Medical, dental and vision plans
- Paid time off
- 401K with company match
- Profit-sharing
Company Overview