Note: The job is a remote job and is open to candidates in USA. Viral Nation is a social-first marketing agency that builds integrated ecosystems combining strategy, talent, media, technology, and creativity for digital brands. The Senior Analyst will drive marketing strategies and campaign optimization through advanced analytics, reporting, modeling, dashboard development, stakeholder engagement, and actionable insights generation.
Responsibilities
- Lead the development and delivery of strategic reports and insights, translating complex data into actionable recommendations that drive business growth and marketing optimization
- Conduct advanced analysis and modeling using both primary and secondary research methods to uncover trends, opportunities, and performance drivers
- Act as a strategic partner to cross-functional teams, providing data-driven recommendations to support key business initiatives and decision-making
- Develop and optimize sophisticated dashboards and reporting frameworks using BI tools to enable leadership with real-time, actionable insights
- Ensure data governance and compliance, collaborating with technology, product, and data engineering teams to maintain data integrity and regulatory standards
- Drive process improvements and innovation, identifying opportunities to enhance analytical capabilities, streamline workflows, and implement best practices
- Manage and consolidate data from diverse sources, ensuring comprehensive and high-quality inputs for business analysis and strategic planning
- Provide mentorship and guidance to junior team members, fostering knowledge sharing and skill development across the team
- Stay ahead of industry trends and emerging technologies, leveraging insights to provide thought leadership and shape future business strategies
- Lead stakeholder engagements, effectively communicating insights, recommendations, and complex data concepts to non-technical audiences at various organizational levels
Skills
- Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field
- 5+ years of experience in marketing analytics, data analysis, or related roles
- Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages
- Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools
- Strong analytical skills with the ability to translate data into actionable insights and recommendations
- Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences
- Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Strong attention to detail and a passion for problem-solving and continuous improvement
- Master's degree
- Marketing agency work experience preferred
- Experience with DSPs, Paid Media, and social media platforms preferred
- Experience in executing brand tracking and Brand Lift research preferred
- Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio preferred
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