Note: The job is a remote job and is open to candidates in USA. Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. The Sr. ABM Manager is a strategic, cross-functional project and program manager focused on advancing account-based marketing efforts targeting enterprise accounts, driving qualified leads to sales, and optimizing conversion through the sales funnel.
Responsibilities
- Lead the strategy and implementation of ABM campaigns and tactics for the Enterprise Business Unit
- Align as Enterprise Marketing’s primary liaison with Revenue leadership to facilitate crossfunctional collaboration with account teams to drive engagement and achieve pipeline targets
- Drive programming strategy to achieve new pipeline and expansion growth, acceleration and retention goals. Inclusive of entering new industries for expansion
- Partner with sales leaders to identify high-value targets and formulate growth strategies
- Partner with Demand Generation team to ensure alignment between ABM efforts and global demand generation strategy
- Manage campaign budgets, timelines and ideal customer profile segment targets
- Track performance and ROI for continued optimization to maximize budget efficiency and return
- Leverage a data-driven approach, continuously test, evaluate, and optimize campaigns success
- Manage campaign reporting dashboards
Skills
- 8+ years of B2B marketing experience, specializing in Account-Based Marketing
- Proven track record of developing and executing successful ABM campaigns that drive measurable results
- Ability to moderate account planning sessions with Sales, agencies, and marketing stakeholders
- Experience communicating marketing strategies and results to many different stakeholders, as well as encouraging data-driven decision making at the highest levels of a business
- Proven success implementing strategic account, vertical and/or ABM marketing programs
- Broad range of digital (paid media, SEM & Social), event and content marketing skills
- Understanding of latest Cloud, SaaS, and GenAI trends
- Strong communicator and collaborator with exceptional verbal, written, and visual communication skills
- Foundational knowledge of key marketing automation and CRM tools (i.e. Marketo, SFDC, 6sense, Mutiny)
- A strategic thinker with strong analytical abilities, skilled at turning data into actionable insights
- Thrive in a fast paced, Enterprise SaaS environment with a lean, collaborative team
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