Note: The job is a remote job and is open to candidates in USA. Pearson is the world’s learning company, with a Clinical Assessments portfolio supporting professionals working across life stages and cognitive and diagnostic needs. The Marketing Specialist will create and adapt digital campaign assets, repurpose content, edit video, use approved AI tools, manage production timelines, coordinate stakeholders, and optimize campaigns based on performance and audience feedback.
Responsibilities
- Create and adapt digital campaign assets for web, paid media, email, social, sales enablement and other priority channels
- Extend established messaging and agency-developed creative into new formats and channel-specific variations
- Produce polished, on-brand assets using Canva and other approved design tools
- Edit and repurpose video into shorter cuts, social formats and campaign-ready executions
- Use approved generative AI platforms to support research, ideation, variation and production efficiency, with appropriate human review
- Manage assigned timelines, dependencies, reviews and launch readiness in Wrike
- Coordinate with marketing, product, sales, digital, creative, agency and Corporate Communications partners
- Use campaign performance, stakeholder feedback and audience response to recommend and implement practical optimizations
Skills
- * At least four years of experience in digital marketing, campaign execution, content marketing, creative production or a related field
- * Clear examples of creating and adapting digital assets across email, web, paid media, social and sales enablement channels
- * Hands-on proficiency in Canva and light video editing
- * Practical experience using generative AI to accelerate content development or production workflows
- * Strong writing, editing and visual communication skills, with consistent application of messaging and brand standards
- * Experience managing multiple fast-turn deliverables and coordinating feedback across stakeholders
- * Comfort working independently within established strategies and approval processes
- * Ability to interpret campaign reporting and use performance signals to improve content and channel execution
- * Bachelor's degree in marketing, communications, design or a related field, or equivalent professional experience
- United States, remote
- Occasional travel is expected for conferences, events and content capture, approximately three to four times per year
- Central Time is preferred, although candidates in other US time zones will be considered
- * Experience with Adobe Creative Cloud, Wrike, GA4, Looker Studio, education, healthcare or government markets is helpful but not essential
Benefits
- This position is eligible to participate in an annual incentive program.
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