Note: The job is a remote job and is open to candidates in USA. Twin Two is an e-commerce and marketplace agency that helps brands and retailers grow across digital channels. The Social Media Manager will manage client social media accounts, plan and create content, coordinate social assets, support e-commerce campaigns, monitor performance, and use data to improve organic growth and engagement.
Responsibilities
- Manage social media accounts for Twin Two clients
- Create and maintain weekly and monthly social media content calendars
- Plan content for Instagram, Facebook, TikTok, LinkedIn, YouTube Shorts, Pinterest, X, and other relevant platforms
- Write captions, post copy, hashtags, short-form video concepts, stories, reels, carousel ideas, and social content briefs
- Coordinate with designers, video editors, AI content creators, influencers, and internal team members to create social assets
- Support product launches, promotions, seasonal campaigns, bundles, and brand announcements
- Help develop content ideas that support each brand’s products, audience, positioning, and goals
- Monitor social media trends, competitor content, platform updates, and customer behavior
- Review comments, messages, engagement, and community activity when needed
- Track social performance including reach, engagement, follower growth, clicks, views, shares, saves, and content performance
- Use performance data to recommend new content ideas and improvements
- Help repurpose content across platforms and formats
- Support TikTok Shop, influencer, affiliate, UGC, and paid social efforts when connected to social content
- Use AI tools to help brainstorm, draft, organize, and scale content ideas
- Maintain organized trackers for content calendars, approvals, creative requests, posting schedules, and performance updates
Skills
- Experience managing social media accounts for brands, e-commerce companies, agencies, or clients
- Strong understanding of Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, and other social platforms
- Experience creating content calendars and planning social media campaigns
- Strong writing skills for captions, hooks, short-form content, and brand messaging
- Understanding of short-form video, Reels, TikTok content, stories, carousels, and social-first creative
- Ability to understand products and turn them into engaging content ideas
- Strong attention to detail and ability to manage posting schedules
- Comfortable reviewing social media performance and making recommendations
- Strong English communication skills
- Organized and able to manage multiple brands or client accounts at once
- Comfortable working remotely with designers, editors, marketers, and e-commerce teams
- Experience with e-commerce, DTC brands, marketplace brands, or retail products
- Experience creating content for product launches, promotions, holidays, and seasonal campaigns
- Experience with TikTok Shop, UGC creators, influencers, or affiliate content is a plus
- Experience using tools such as Canva, CapCut, Later, Buffer, Hootsuite, Meta Business Suite, TikTok Creative Center, Notion, ClickUp, ChatGPT, Claude, or similar tools
- Experience using AI tools for content ideation, captions, scripts, and creative planning
- Basic understanding of paid social, performance marketing, email marketing, SEO, or social commerce is a plus
- Experience working with categories such as electronics, home goods, beauty, fashion, food, toys, baby products, furniture, lifestyle, or consumer products is a plus
- Agency experience or experience managing multiple brands is a plus
Company Overview