Note: The job is a remote job and is open to candidates in USA. Red Carrot is seeking a Social Media Manager to develop, write, and manage social media and digital content for large-scale federal communications campaigns. The role combines content creation, channel management, performance analysis, and collaboration to deliver strategic, accessible content and improve campaign outcomes.
Responsibilities
- Write, edit, and adapt social media copy, campaign messaging, and short-form content for digital platforms
- Translate complex program or policy topics into clear, accessible, and engaging public-facing messages
- Ensure all content aligns with campaign goals, brand standards, and accessibility requirements
- Support creative concepting and message development across social, web, and digital touchpoints
- Manage day-to-day scheduling, posting, and community monitoring across channels (e.g., Facebook, Instagram, LinkedIn, X)
- Maintain and update social content calendars aligned with campaign milestones and topical moments
- Coordinate approvals and publishing processes with internal and client stakeholders
- Collaborate with paid media and creative teams to ensure cohesive messaging and timing
- Stay current on platform trends, emerging features, and best practices, bringing new ideas and recommendations to the team
- Track and analyze content performance metrics across platforms using analytics tools (e.g., native insights, Hootsuite, Meltwater)
- Prepare regular reports summarizing reach, engagement, and content trends
- Identify insights and actionable recommendations to improve performance over time
- Partner with strategists and creative teams to refine messaging and content mix based on results
- Contribute to monthly or quarterly client reports with social-specific takeaways and next steps
- Work closely with program managers, media leads, and creative leads to plan and deliver integrated campaigns
- Contribute to creative brainstorms and strategy discussions with fresh, informed ideas
Skills
- BS/BA in Communications, Marketing, Journalism, English, or related field
- Minimum 4 years of demonstrated experience in social media management and content writing across major platforms
- Strong writing and editing skills, with the ability to translate complex topics into clear, engaging, audience-appropriate messaging
- Experience with social media management and analytics tools (e.g., native platform insights, Hootsuite, Meltwater)
- Familiarity with brand standards and Section 508 / digital accessibility requirements
- Agency experience (advertising, marketing, or communications agency) a plus
- Federal government or public sector communications experience a plus
Benefits
- Tuition reimbursement and professional trainings for eligible employees.
- Top-tier medical, dental, vision, life insurance and long-term disability coverage.
- 401(k)-retirement and Roth plan with company matching and no vesting period.
- Discretionary profit-sharing plan to all eligible employees after one year of employment.
- Flexible work hours, paid time off, and 11 federal holidays.
Company Overview