Note: The job is a remote job and is open to candidates in USA. Calculated Hire is seeking a Social Media Manager for a leading children’s media and education client. The role will independently lead organic social media strategy, content planning, channel management, community engagement, cross-functional creative collaboration, and performance analysis across the brand’s social presence.
Responsibilities
- Develop and execute organic social media strategies aligned with broader brand and marketing objectives
- Own day-to-day management of primary social channels, including Facebook, Instagram, LinkedIn, and Pinterest, with potential expansion into TikTok and Snapchat
- Build and maintain comprehensive social media content calendars, proactively planning for seasonal, promotional, and brand initiatives
- Partner with internal creative teams and external agency resources to develop social content and translate social strategy into clear creative briefs
- Manage the end-to-end social workflow, including planning, briefing, content coordination, publishing, monitoring, and optimization
- Write and/or provide direction for social copy and ensure content is aligned with brand voice and platform best practices
- Monitor organic and paid social channels and oversee community management, moderation, and engagement
- Utilize social listening to identify trends, conversations, opportunities, and potential issues
- Manage customer escalations and ensure appropriate issues are communicated to internal stakeholders
- Support initiatives focused on community growth and meaningful audience engagement
- Analyze social performance and develop regular reporting and insights, using data to identify opportunities and inform future strategy
- Stay current on social media trends, platform changes, emerging formats, and audience behaviors
- Look ahead and proactively identify opportunities to improve content, engagement, and overall social performance
- Collaborate cross-functionally with Marketing, Creative, and other business partners to ensure social initiatives support broader organizational goals
- Support influencer marketing initiatives and other brand marketing efforts as needed
Skills
- • 3–5+ years of professional social media experience, with demonstrated ownership of organic social channels
- • Experience developing and executing social media strategy and content plans
- • Demonstrated ability to manage social media initiatives from strategy and planning through execution, publishing, monitoring, and reporting
- • Experience developing social content calendars and briefing creative teams or content partners
- • Experience with community management, social moderation, social listening, and customer escalation
- • Strong analytical skills and experience reporting on social media performance
- • Excellent written and verbal communication skills
- • Ability to work independently, prioritize multiple initiatives, and proactively identify opportunities
- • Strong cross-functional collaboration skills, particularly with creative and marketing teams
- • Strong experience with Facebook and Instagram; experience with LinkedIn and Pinterest preferred
- • Experience with influencer marketing
- • Experience with Brandwatch or similar social listening, moderation, or publishing platforms
- • Experience with Airtable or similar project management tools
- • Background in consumer, retail, publishing, subscription, or other consumer-facing businesses
- • Experience with brand strategy, seasonal branding, or broader content strategy
- • Experience with TikTok and/or Snapchat
- • Agency experience supporting consumer-facing brands
- • Experience within children's, family, education, or publishing industries
Benefits
- Remote work (if local, on-site work required 1-2x/month)
- Onboarding and training will be provided
Company Overview