Note: The job is a remote job and is open to candidates in USA. Nodpod is a female-founded sleep-wellness brand that designs weighted products to support natural stress relief and better rest. The Social Media Coordinator manages the brand’s day-to-day organic social presence through content planning, production, scheduling, community engagement, user-generated content collection, and performance reporting across multiple platforms.
Responsibilities
- Support the Social Media Manager and Senior Director of Marketing & Brand Strategy in executing Nodpod’s multi-channel social strategy
- Build out, maintain, and update the content calendar, making sure posts align with product launches, campaigns, and partnerships
- Schedule and publish content across all channels using scheduling tools, following platform best practices for timing and format
- Monitor trends, sounds, memes, competitor activity, and platform updates, and bring timely ideas to the team
- Collaborate with the Art Director and designers to film, edit, and produce short-form videos (TikTok, Reels, YouTube Shorts) based on approved concepts and briefs
- Work with the creative team to capture everyday photography and behind-the-scenes content for daily posting needs
- Draft copy and captions tailored to each platform and aligned with Nodpod’s brand voice, for review by the Social Media Manager
- Partner with designers to resize, reformat, and repurpose existing content for different channels
- Bring trend and platform insights to creative brainstorms and help test new formats and hooks
- Act as an additional lane of support for the Art Director on photoshoots and content days, bringing a social-first perspective so shoots capture platform-ready content
- Share social needs with the Art Director ahead of shoots, including shot ideas, vertical video formats, platform specs, and trending formats
- Capture behind-the-scenes photos and short-form video during shoots for use across social channels
- Partner with the Art Director and designers to adapt and polish creative materials for social, using tools such as Canva, CapCut, and Adobe Creative Suite
- Organize social assets in the shared library, including file naming, tagging, and version control
- Manage daily engagement with followers through DMs, comments, and mentions, escalating customer service issues to the right team
- Manage Nodpod’s TYB community, writing daily prompts and engaging directly with members to build connection and loyalty
- Help run community initiatives such as polls, Q&As, challenges, and live sessions
- Track recurring customer questions, feedback, and sentiment, and share highlights with the team
- Collect user-generated content (UGC) directly from creators and customers, securing usage permissions before content is shared
- Write clear briefs outlining the UGC social needs, for the influencer team to source through platforms such as The Lobby and Aspire (the influencer team owns these platforms and creator relationships)
- Collaborate with the influencer team to align UGC requests with upcoming campaigns, launches, and content calendar needs
- Organize and track incoming UGC, including permissions, so it’s ready for posting and repurposing across channels
- Identify and reshare UGC that showcases real customer experiences
- Pull weekly and monthly performance data on KPIs such as engagement rate, reach, follower growth, and conversions
- Help prepare the monthly social report and flag top- and low-performing content
- Support A/B tests on posting times, hooks, creative formats, and calls to action
Skills
- 1–2 years of experience supporting social media for a CPG brand
- Hands-on experience filming and editing short-form video, with a portfolio or links to content you've made
- Strong working knowledge of Instagram, TikTok, Pinterest, Threads, and LinkedIn
- Clear, engaging writing skills with an ear for brand voice
- Comfortable pulling platform analytics and spotting what's working
- Highly organized and detail-oriented, able to juggle multiple deadlines
- Eager to learn, open to feedback, and comfortable in a fast-paced startup environment
- Interest or background in wellness, lifestyle, or beauty categories
- Experience with social scheduling and listening tools such as Sprout Social
- Familiarity with Canva, CapCut, Adobe Creative Suite, or Figma
- Basic motion graphics or animation skills
- Experience with project management tools such as ClickUp
Benefits
- Medical insurance: Base plan fully covered by Nodpod for eligible full-time employees, with additional coverage options available (after 90 days).
- Dental and vision coverage (after 90 days).
- 401(k): Nodpod contributes 3% of your salary, regardless of your own contributions (after 12 months).
- Paid time off: 10 days of PTO in your first year, increasing with tenure up to 25 days.
- Sick/wellness time: At least 5 paid days per year.
- Holidays: 10 company holidays, 2 floating holidays, and a paid day off for your birthday.
- Remote setup: Company-provided equipment to do your job.
Company Overview