Note: The job is a remote job and is open to candidates in USA. PrizePicks is a rapidly growing Daily Fantasy Sports platform serving sports and gaming audiences. The company is seeking a Lifecycle Marketing Specialist to build and own the customer lifecycle strategy for a newly launched product line, focusing on repurchase and retention through organic lifecycle communications. The role will design nurture and re-engagement campaigns, manage segmentation and attribution, and collaborate with product, analytics, and other lifecycle teams.
Responsibilities
- Own the end-to-end lifecycle strategy for a newly launched product line, driving its core repurchase and retention goal primarily through organic lifecycle communications
- Design and execute post-purchase nurture flows, re-engagement nudges, and usage reminders
- Partner with analytics to monitor a key guardrail metric that distinguishes genuine reinvestment from cash-out behavior, and to maintain a consistent ROI/attribution methodology across all lifecycle domains
- Represent Lifecycle Marketing on the product’s cross-functional team, filling a dedicated seat among its workstream owners
- Coordinate with other lifecycle domains to avoid overlapping campaigns and ensure a consistent end-to-end customer experience
- Work with lifecycle analysts to define and extend customer segmentation to cover this product’s activity
- Participate in shared quarterly tentpole campaign planning (major sports moments and product launch events), contributing your product’s unique angle to a unified brief
Skills
- Minimum of 3 years of experience in customer success, email/lifecycle, or CRM marketing roles
- Strong understanding of email/in-app/push marketing best practices and copywriting skills
- Comfort operating in ambiguous, pre-launch environments and building lifecycle processes from scratch
- Ability to analyze data and metrics to drive actionable insights and optimize campaign performance
- Organized and detail-oriented, with a proven track record of managing multiple projects and meeting deadlines in a fast-paced environment
- Excellent communication, collaboration, and problem-solving skills
- You must be authorized to work for any employer in the U.S
- We are unable to sponsor or take over sponsorship of an employment Visa at this time
- Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred
- Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred
- Experience in Daily Fantasy Sports, gaming, e-commerce, or subscription/consumer products is preferred
Benefits
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
Company Overview