Note: The job is a remote job and is open to candidates in USA. Pennington Biomedical Research Center, part of Louisiana State University, is seeking a Social Media Coordinator. This role involves managing LSU’s main social media accounts, creating content, analyzing social media performance, and responding to user inquiries, all aimed at enhancing the university's brand and marketing presence.
Responsibilities
- Assists with managing the official main @LSU social media accounts. Directly curates/creates/develops content and oversees the official LSU TikTok, Instagram and Parents Facebook page and assists on other official accounts. Manages the official Instagram account for the Office of the President. Helps maintain an editorial calendar for use on social media. Stays abreast of technology and communication trends. When new types of social channels are developed, observes channel usage and makes recommendations regarding whether the university should develop a presence on that channel
- Evaluates reach and success of social media content and advertising using analytics tools; compiles analytics reports to show social media performance and reputation score. Work to deliver analytics reports that show ROI of ad spending when applicable. Understands key metrics in social analytics and a willingness to operate inside the social media monitoring tool contracted by the university. Assists in strategizing paid advertising campaigns to maximize intended results
- Monitors social media channels daily, including nights/weekends/holidays. Responds to social media queries and/or refers questions to the correct department. Looks for potential public relations problems, informs supervisors of potential issues and helps with issues management. Serves in LSU’s Emergency Operations Center in times of crisis, which could involve 24/7 shift work at the EOC including nights and weekends when a crisis occurs. Assists by updating and monitoring all social media messaging from LSU during crisis situations, including nights and/or weekends
- Creates a monthly calendar for campus communicators. Assists by sharing expertise and offering guidance and help to faculty/staff who operate other LSU-affiliated social media accounts such as senior colleges, other academic units and non-academic units on the Baton Rouge campus and other campuses in the LSU system. Provides reports to senior college communicators to assist in maximizing their footprint on social. Gives presentations on proper social media protocol, answers questions, assists in creating new accounts and/or logging into existing accounts when new staff take over the social media operation for other units. Other duties as assigned
Skills
- Bachelor's Degree
- Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description
- Bachelor's Degree in Journalism, communications, public relations, English, marketing or related field
- One year of experience working in social media, public relations, or in developing and producing content for promotional purposes
- Overseeing social media accounts for a university or other large organization
- Experience with Sprinklr, Brandwatch, Sprout or other social listening tools preferred but not required
Benefits
- LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance
- Flexible spending accounts
- Retirement options
- Various leave options
- Paid holidays
- Wellness benefits
- Tuition exemption for qualified positions
- Training and development opportunities
- Employee discounts
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