Note: The job is a remote job and is open to candidates in USA. Generous Brands, a company behind beverage brands including Health-Ade, Evolution Fresh, and Bolthouse Farms, is seeking a Social Media Coordinator to join its Social team. The role supports social strategy, content calendar management, community engagement, social reporting, creator relationships, and cross-functional creative development across multiple brands and platforms.
Responsibilities
- Assist in development of social strategies across multiple brands and platforms (mainly IG + TT)
- Support monthly content calendar. Building, scheduling and posting!
- Support management of external agency and content sources, guiding strategy from a brand perspective
- Grow and manage our community across platforms and brands, executing daily inbound/outbound community management, monitoring social listening, and building creator and consumer relationships
- Ideate engaging content, ensuring it aligns with brand direction and helps fuel channel growth and engagement while following latest best practices and algorithms
- Support social copy and caption building, integrating brand voice, timely references, and community relatable language
- Identify opportunities and support management of giveaways, partnerships, collabs, and community gifting
- Support social reporting and social listening efforts and summarize monthly content efforts, learnings, and opportunities
- Maintain a deep understanding of the social landscape and industry trends to deliver best-in-class, innovative concepts into the marketplace. You don’t want to just follow trends, you want to create them
- Work collaboratively with the social team and various cross-functional partners across marketing and external agencies as needed to develop creatives that align with brand goals and strategies
- Other responsibilities as required
Skills
- Proven ability to identify trends and cultural moments, while maintaining a distinctive brand voice and point of view
- Experience supporting content strategy and ideation for a brand within the beverage, CPG, beauty, or like-minded space
- Excellent project management skills, organized, and able to work across multiple projects, brands, and timelines: posting one month's content, scheduling another, and concepting on another
- A passion for building digital community and fostering meaningful connections and conversations with consumers and/or potential customers
- Ready and willing to work collaboratively and share creative ideas from a social perspective
- Proactive, with a keen attention to detail. A diligent quality checker, known to catch a typo or call out an error
- Great communication skills and comfortable sharing feedback with external agency partners and guiding strategy
- Experience professionally managing customer service inquiries and outreach
- Comfortable sharing ideas and participating in team discussions and brainstorming
- 1.5+ years of experience in organic social media and community management space with a track record of guiding strategy, driving engagement and increasing brand awareness
- Long hours sitting/on computer
- Full Time M-F
- Available to manage inbound and outbound communications on holidays & weekends (as needed) to maintain inbox and social presence
- Familiarity with social reporting and scheduling tools such as Dash, Sprout, Trello, etc
- Experience supporting cross-functional collaboration for product launches or retail moments
- Understanding of the influencer ecosystem, social/PR gifting campaigns, and creator-driven amplification strategies
- You bring energy, curiosity, and a creative, solutions-first mindset to everything you do—and thrive in collaborative environments where no two days are the same
- Experience working across multiple brands simultaneously is a plus!
- Content creation (vertical video, on camera, or meme/graphic) skills are a plus
Benefits
- Annual Bonus Opportunity
- Remote work arrangement
- Medical, Dental & Vision
- Group Life and AD&D
- Voluntary Life and AD&D
- Group Short & Long-Term Disability
- 401(k)
- Paid Time Off
- Flexible Spending Accounts
- Employee Assistance Program
- Gym Membership Discounts
Company Overview