Note: The job is a remote job and is open to candidates in USA. Weiss Ratings is a financial intelligence and ratings company that provides unbiased advisory information to help consumers, professionals, and institutions invest smarter and safer. The Social Growth Manager will lead social media strategy and execution across multiple platforms, coordinating content production, optimizing platform performance, developing audiences, and reporting on analytics to drive engagement, subscriber growth, and brand awareness.
Responsibilities
- Develop and execute comprehensive social media strategies focused on audience growth, engagement, subscriber acquisition, and brand awareness
- Create and manage monthly and quarterly content calendars across YouTube, Instagram, X, Facebook, LinkedIn, and other relevant platforms
- Coordinate content creation from concept through publication, partnering with copywriters, designers, video editors, and on-camera talent
- Manage video production schedules and workflows to ensure the consistent delivery of high-quality content
- Edit, optimize, and tailor content for each platform to maximize engagement, reach, watch time, and overall performance
- Identify opportunities to grow audiences through content trends, platform features, partnerships, and community engagement strategies
- Monitor social media performance metrics and provide regular reporting with actionable recommendations to improve growth and engagement
- Stay current on platform updates, emerging social media trends, competitor activity, and new content opportunities
- Partner with marketing teams to support product launches, promotional campaigns, webinars, events, and educational initiatives
- Ensure messaging, visual identity, and brand standards are maintained across all social media channels while adapting content to each platform’s unique audience
- Work closely with Marketing, Editorial, Compliance, Creative, and Production teams to successfully execute social media initiatives
- Use analytics and audience insights to continuously improve content performance, engagement, and growth outcomes
Skills
- 3+ years of experience managing and growing social media channels with demonstrated success
- Proven track record of increasing audience growth, engagement, and content performance across multiple social platforms
- Strong knowledge of social media strategy, content marketing, audience development, and platform-specific best practices
- Experience coordinating content creation and video production from planning through publications
- Advanced understanding of YouTube, Instagram, X, Facebook, and short-form video platforms
- Experience using social analytics and reporting tools to measure performance and inform content strategy
- Strong project management and organizational skills with the ability to manage multiple projects simultaneously
- Excellent verbal and written communication skills
- Ability to work independently while collaborating effectively across departments
- Creative, proactive, and solution-oriented mindset with a passion for building digital audiences
- Flexibility, adaptability, and a willingness to learn in a fast-paced environments
- Experience growing social audiences within financial services, investing, fintech, publishing, or subscription-based businesses
- Familiarity with social media management and analytics platforms such as Sprout Social, Hootsuite, TubeBuddy, VidIQ, or similar tools
- Experience managing YouTube channel growth strategies and video optimization
- Knowledge of audience acquisition, content monetization, and subscriber growth programs
- Experience working with on-camera talent, podcasts, webinars, or video-based content production
- Bachelor's degree in Marketing, Communications, Digital Media, Journalism, Business, or a related field
Benefits
- Help grow a trusted financial intelligence and ratings brand with a strong history of credibility and performance.
- Lead the social media strategy for a company focused on empowering investors with objective, data-driven insights.
- Work alongside talented marketing, editorial, creative, and production teams in a collaborative environment.
- Make a measurable impact on audience growth, brand awareness, and business performance.
Company Overview
Company H1B Sponsorship