Note: The job is a remote job and is open to candidates in USA. Beyond Braid is a fishing brand that makes braided line and tackle for anglers. The Social, Content & Community Manager will own the content pipeline, high-volume publishing, creator and affiliate programs, and community growth across TikTok, Instagram, Facebook, YouTube, and related platforms.
Responsibilities
- Collect, tag and file every incoming asset into one organized library. Nothing lives in DMs
- Judge every asset against a clear standard: strong hook, product shown honestly, real angler in real use, usable framing and audio
- Route it. Organic-worthy content into the calendar, ad-worthy content into the weekly folder our ads team works from, every week. That hand-off is one of the most important things you own
- Recut and reframe across formats, and strip platform-specific language so one video works in more than one place
- Run our repost engine. We keep a permission list of creators who gave us blanket rights to repost with credit, and working that list is a real growth lever
- Own compliance. Proper disclosure on affiliate and sponsored content, honest claims, no invented offers. Checking the claim is part of approving the video
- Own the content calendar as a living document, two weeks buffered and a month prepped ahead
- Write every caption and hook in our voice: professional, badass, clean. A knowledgeable buddy on the water, never a corporate catalog
- Tag products every time. On TikTok Shop an untagged post does not earn, and it cannot be fixed after the fact
- Recruit, onboard and activate TikTok Shop affiliates at real volume. Proactive outreach weekly, not a monthly campaign
- Run the affiliate group chat and a regular announcement rhythm: top sellers, example videos that work, one product to focus on. Motivation is the job, not just logistics. Affiliates quit when they stop seeing results, so peer proof and real earnings beat product announcements
- Maintain a genuinely exclusive VIP tier and protect those relationships
- Make the case for ad spend behind creator videos. It is the strongest incentive we have. The decision sits with marketing leadership, but you identify where it goes and push for it
- Own the full creator lifecycle: sourcing, briefing, contracting, review, payment and offboarding. Removing creators who have gone quiet matters as much as adding new ones
- Run the sample pipeline across TikTok Shop, Trybe and direct inbound. Approve against a clear bar, tier by risk so newer creators start on lower-cost product, and chase every sample through to content delivered. A sample that produces nothing is a loss
- Manage the paid creator roster inside a $6,000 to $7,000 monthly budget, on month-to-month agreements with a test period for anyone new
- Run Trybe daily: clear the queue, publish approved content into ads, reply fast. The platform scores us on all three and suppresses brands that slip
- Build systems, not just relationships. A tracked roster, onboarding flows and playbooks, so a creator can succeed without a one-to-one conversation
- Grow and program our owners' Facebook group. This is close to a blank page and we want someone excited by that rather than looking for a playbook to inherit
- Be the first responder on comments and DMs across TikTok, Instagram, Facebook and YouTube, in brand voice. The sales and support team help here too
- Moderate well. Protect performing content from pile-ons, help on-the-fence buyers, route service issues to the right team, keep our auto-hide rules current
- Run social listening and feed it back to marketing. What anglers say about braid, about us and about competitors is the cheapest research we have, and the comment section is full of intelligence almost nobody mines
Skills
- You genuinely know the fishing industry
- 3 to 5 years running social, content operations, or a creator or affiliate program for a consumer brand
- A full understanding of marketing, not just channel execution. You know how organic feeds are paid, how brand and performance work on each other, and how to read performance data and change course on it
- Hands-on TikTok Shop experience: Seller Center, the affiliate center, collaborations, sample requests and product tagging
- A high-volume operator. Comfortable posting daily alongside hundreds of creator conversations, and organized enough that nobody gets dropped
- Genuinely fast, genuinely good short-form editing. Final Cut Pro, Adobe Premiere, CapCut or equivalent. Recutting, reframing, captioning, hook surgery
- You write like a person, not a brand. Captions, hooks, creator messages and community replies
- Community instincts. You have grown a group, chat or creator roster from a standing start and can tell us exactly what you did
- Numerate. Comfortable in Sheets, able to read CTR, conversion rate, AOV, GMV and ROI and act on what they tell you
- Comfortable owning a budget and simple contracts, and able to make a case and get it moved when the call is not yours
- Based in Central or South Florida. Remote day to day, but close enough to join a shoot or working session in person
- Our team operates from 9:00 AM to 5:00 PM Eastern and you are expected to be available during core hours
- DTC or e-commerce strongly preferred
- A creator or affiliate platform: Trybe, Aspire, Euka, ShopMy, Levanta, GRIN, Impact, CreatorIQ or similar
- Building a community on Facebook, Discord or other platforms
- Social scheduling and analytics tools
- Comfortable on camera and able to shoot and edit your own content when there is a gap
Benefits
- Quarterly performance bonus tied to metrics you actually control
- Fully funded health benefits after 90 days
- Product, and a lot of it
- A brand with real momentum, a small team where your work is visible, and a founder engaged daily
- Remote day to day
- Flexibility to work remotely, with expected availability during core hours
Company Overview