Note: The job is a remote job and is open to candidates in USA. Ecentria is looking for a full-time Social & Brand Engagement Program Manager to join their Marketing team. This role involves leading social media and digital community engagement marketing, leveraging AI tools to enhance brand visibility and engagement while ensuring compliance in a regulated industry.
Responsibilities
- Design and implement social media strategies across platforms like Facebook, Instagram, TikTok, YouTube, X (Twitter), Reddit and other popular/emerging channels to enhance brand visibility, positive sentiment, and community engagement
- Build brand authority and community presence across relevant platforms
- Drive AI automation initiatives, including tools for content generation, chatbots, predictive analytics, and automated posting workflows to optimize engagement and followership
- Analyze performance metrics to refine campaigns and achieve ROI targets
- Ensure all activities comply with platform policies, firearm industry regulations/standards, and legal compliance, avoiding prohibited content while maximizing reach
- Use AI to analyze content against shifting social guidelines before publishing, ensuring maximum reach without triggering 'restricted' flags
- Collaborate with Marketing, Buyers, Suppliers, Partnership, and Compliance teams to align social efforts with business goals, such as lead generation and e-commerce integration
- Manage content creation, including short-form videos, influencer partnerships, and user-generated campaigns tailored to firearm enthusiasts
- Identify AI opportunities to automate repetitive tasks like scheduling, personalization, and data-driven targeting for efficient scaling
- Stay ahead of trends in AI, social media, social algorithms, and firearm sector dynamics
- Monitor feedback and sentiment on our social & community channels and flag any controversial issues
- Engage via community channels (like Reddit and Facebook groups) to increase presence and manage reputation
- Maintain a calendar for social, telling seasonal and impactful stories throughout the year that are aligned to brand vision, goals, and campaigns
Skills
- 3-5 years of experience in social media in ecommerce retail
- Hands-on experience in leveraging AI tools to generate content, engage automation, lead generation, and achieve measurable results
- Strategic thinker with data-driven mindset
- Creative problem-solver adaptable to platform and industry restrictions
- Expertise in growing social followers for high-profile accounts
- Strong understanding of social landscape and algorithms
- Initiative-taker, collaborative, and organized
- Strong communicator for cross-functional collaboration
- Ability to manage multiple projects and stakeholders simultaneously
- Experience managing external content creators
- Ability to organize and prioritize workload to meet deadlines
- Bachelor's degree is preferred
- Experience in the 2A/Firearms industry is preferred
- Deep familiarity, understanding, and experience in firearms and/or hunting
Benefits
- Medical, Dental and Vision Insurance
- 401k plan participation
- Company paid Short and Long-Term Disability Insurance
- Company paid Life Insurance
- Company paid holidays
- Employee Assistance Program
- Paid Parental Bonding Leave
Company Overview