Note: The job is a remote job and is open to candidates in USA. HOPSCOTCH North America is seeking an experienced Shopper Marketing Project Manager to support a national retail activation program promoting Japanese meat, seafood, and rice products across the U.S. market. The role involves managing retail partnerships and executing marketing programs across multiple channels, ensuring successful program delivery and optimization.
Responsibilities
- Lead the planning, coordination, and execution of shopper marketing programs across key U.S. retail accounts
- Develop and negotiate merchandising and promotional initiatives with retail partners
- Collaborate with retailers, agencies, distributors, and brand stakeholders to ensure successful program delivery
- Manage retail media, in-store activation, promotional materials, and shopper engagement tactics
- Coordinate timelines, budgets, deliverables, and reporting across multiple stakeholders
- Identify opportunities to maximize visibility, trial, and sales performance at retail
- Monitor program execution and provide recommendations for optimization and future activations
Skills
- 5+ years of experience in shopper marketing, retail marketing, trade marketing, or merchandising
- Strong understanding of the U.S. shopper marketing landscape and retailer promotional programs
- Existing relationships with U.S. retailers, particularly within premium food and beverage categories
- Experience working with imported or specialty products, including wine, cheese, meat, seafood, produce, or other premium food categories
- Strong network within the shopper marketing ecosystem, including retail media, merchandising agencies, in-store activation partners, and point-of-sale material suppliers
- Exceptional project management, organization, communication, and negotiation skills
- Ability to manage multiple stakeholders and complex programs simultaneously
- Self-motivated and comfortable working in a remote environment
- Experience managing national retail promotions and merchandising programs
- Familiarity with Japanese food products and/or international food and beverage brands
- Experience working with grocery, specialty, premium, or club retail channels
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