Note: The job is a remote job and is open to candidates in USA. Ayr Wellness is a U.S. multi-state cannabis operator that cultivates, manufactures, and sells cannabis products through its retail markets. The SEO & Website Content Manager will own organic search performance, manage content and administration across cannabis retail websites, execute SEO and local search strategies, and connect website performance to measurable business outcomes.
Responsibilities
- Own and execute SEO strategy across brand, retail, product, educational, and local search initiatives
- Manage day-to-day website content updates, including creating, editing, formatting, QA-ing, and publishing pages through the CMS
- Serve as a key non-technical website administrator, ensuring site content is accurate, optimized, organized, and up to date
- Manage and maintain content within Contentful, including page entries, content modules, images, metadata, internal links, redirects, and publishing workflows
- Partner with marketing, creative, compliance, retail, e-commerce, and development teams to launch website updates, campaigns, landing pages, and content improvements
- Conduct keyword research and competitive analysis to identify growth opportunities across cannabis products, dispensary searches, consumer education, and high-intent local queries
- Create, optimize, and update website content, including landing pages, blog content, educational resources, product/category pages, location pages, metadata, and internal linking
- Lead local SEO efforts for dispensary locations, including location page optimization, Google Business Profile alignment, local landing pages, citation consistency, reviews, and location-based keyword strategy
- Monitor website performance from a marketing and content perspective, including traffic, engagement, rankings, conversions, content quality, broken links, page accuracy, metadata coverage, internal linking, and user experience
- Identify and resolve basic website content issues, escalating technical bugs or development needs to the appropriate teams
- Support technical SEO hygiene, including crawlability, indexation, metadata, redirects, structured data coordination, duplicate content, mobile usability, and site speed recommendations
- Build dashboards and recurring reports that connect SEO and website performance to business outcomes, including organic traffic, rankings, conversions, menu visits, store locator visits, online orders, lead generation, and location page engagement
- Maintain website content governance standards, including naming conventions, page structure, content accuracy, compliance approvals, publishing QA, and well-organized Contentful workflows
- Use SEO and website performance insights to recommend content improvements, page optimizations, internal linking updates, and new organic growth opportunities
- Stay current on SEO trends, cannabis marketing restrictions, website content best practices, algorithm updates, and evolving consumer search behavior
Skills
- * 3-5+ years of experience in SEO, website content management, digital marketing, or a similar role
- * Experience using tools such as Google Search Console, GA4, SEMrush, Ahrefs, BrightLocal, Moz, Looker Studio, or similar platforms
- * Strong knowledge of on-page SEO, content SEO, local SEO, keyword research, metadata, internal linking, and website performance reporting
- * Strong organizational and follow-up skills
- * Ability to work in a fast-paced, deadline-driven, compliance-heavy environment
- * Bachelor's degree or equivalent combination of work/education experience accepted
- * Hands-on experience managing website content through a CMS, with Contentful experience strongly preferred
- * Cannabis industry experience or familiarity with cannabis consumers, products, regulations, and dispensary search behavior preferred
- * Experience with Dutchie, Jane, Weedmaps, or other cannabis/e-commerce platforms preferred
- * Basic understanding of HTML, structured content, schema markup, redirects, and website QA processes preferred
- * Experience in cannabis retail, wholesale, or a regulated industry preferred
Company Overview