Note: The job is a remote job and is open to candidates in USA. Apryse builds document SDKs and APIs that enable developers to add viewing, editing, generation, conversion, and AI-powered data extraction to their applications. The SEO Specialist will analyze organic search and developer-discovery performance, identify visibility gaps, and translate insights into prioritized SEO, content, technical, and answer engine optimization actions that drive qualified traffic, conversions, and pipeline.
Responsibilities
- Monitor and analyze Apryse’s organic search performance across products, use cases, industries, and priority developer queries
- Identify changes in rankings, impressions, click-through rates, organic traffic, conversion, and competitive visibility
- Conduct keyword, query, content-gap, and search-intent research to identify new opportunities and areas of underperformance
- Assess existing content to determine where pages should be created, updated, consolidated, repositioned, or retired
- Build recurring reports that explain performance, identify causes, and recommend next actions
- Connect search performance to downstream outcomes, including conversions, MQLs, SAOs, pipeline, and bookings
- Analyze how competitors appear across traditional search, AI-generated answers, coding assistants, and developer-focused discovery channels
- Evaluate competitor content strategies, topic coverage, rankings, citations, backlinks, page structures, and organic footprint
- Identify the content, technical, authority, and positioning factors influencing Apryse’s visibility
- Monitor changes in search behaviour, competitor activity, algorithms, and developer-discovery patterns
- Translate research into clear opportunities for Apryse to strengthen its coverage, authority, and differentiation
- Convert research findings into a prioritized, actionable backlog for the Developer Experience Pod and broader Marketing team
- Develop SEO briefs that define the target audience, search intent, primary queries, content gaps, competitive considerations, and recommended page structure
- Clearly distinguish between quick wins, foundational improvements, and longer-term opportunities
- Partner with Developer Writers and other content creators to ensure deliverables address the identified search and discoverability gaps
- Review completed content and web updates to confirm that recommendations have been implemented effectively
- Track the impact of completed work and use the results to refine future priorities
- Monitor how AI search platforms and large language models surface, describe, cite, or omit Apryse
- Identify priority questions and prompts where Apryse should be included but is absent, inaccurately represented, or positioned behind competitors
- Analyze the sources, content patterns, and third-party signals associated with stronger visibility in AI-generated answers
- Partner with the AEO Program Manager to turn findings into content, technical, and off-site recommendations
- Track AI share of voice, mention rate, citation rate, average position, and positioning accuracy across priority topics
- Help the organization build a repeatable understanding of how traditional SEO and answer engine optimization work together
- Conduct on-page reviews covering titles, headings, internal linking, metadata, schema, content structure, indexability, and search intent
- Identify technical SEO issues that may limit crawling, indexing, page performance, or organic visibility
- Partner with web and development teams to document issues, recommend solutions, and validate completed changes
- Support internal-linking and site-architecture improvements that help users and search engines understand the relationships between Apryse products, capabilities, documentation, and supporting content
- Maintain SEO standards and guidance for content creators and website stakeholders
Skills
- * 5+ years of professional experience in SEO, organic growth, content strategy, or a closely related role
- * Strong working knowledge of keyword research, competitive analysis, content optimization, on-page SEO, internal linking, and technical SEO fundamentals
- * Experience using tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, or comparable platforms
- * Demonstrated ability to interpret search and website data, identify meaningful patterns, and recommend specific actions
- * Experience producing clear, actionable SEO briefs and recommendations for writers, marketers, designers, and web teams
- * Strong written communication skills, including the ability to explain complex findings to both technical and non-technical stakeholders
- * Familiarity with how AI search platforms and large language models discover, synthesize, and cite online information—or a strong interest in developing that expertise quickly
- * Strong organizational skills and the ability to manage multiple research, reporting, and optimization priorities
- * A results-oriented mindset with an interest in connecting organic performance to conversions, pipeline, and revenue
- * Experience working for an SDK, API, developer-tools, infrastructure, or technical B2B software company
- * Experience optimizing technical or developer-facing content, including documentation, tutorials, integration guides, and code-led articles
- * Familiarity with answer engine optimization, generative engine optimization, AI visibility platforms, or LLM evaluation methods
- * Experience with structured data, JavaScript SEO, international SEO, website migrations, or large content inventories
- * Familiarity with document-processing technologies, developer documentation, or software development workflows
- * Experience connecting SEO performance to lead generation, pipeline, and revenue reporting
Benefits
- A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings.
- An uncapped commissions structure.
- Generous paid time off (PTO) is offered to support the ability to rest and recharge.
- A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
- Highly autonomous and entrepreneurial environment.
- Annual recurring WFH allowance for you to purchase items you need for your home office.
- Ongoing support for learning development so you can master your craft.
- Work with the hardware you're most comfortable with (Windows or Mac).
- Diverse and inclusive workplace where we all learn from each other.
Company Overview