Note: The job is a remote job and is open to candidates in USA. Ruby Labs is a leading tech company that creates and operates innovative consumer products. They are looking for a motivated and organized SEO Specialist to execute SEO and GEO initiatives across multiple consumer-focused products, collaborating with various stakeholders to ensure high-quality delivery.
Responsibilities
- Execute SEO initiatives and projects across multiple websites following the overall strategy defined by the Head of SEO
- Perform keyword research to identify new growth opportunities across various products
- Prepare SEO implementation tickets and collaborate with developers throughout implementation
- Monitor implementation progress and ensure SEO recommendations are delivered correctly
- Support GEO (Generative Engine Optimization) efforts, helping structure content and data so it is more easily surfaced and cited by LLMs
- Prepare detailed SEO content briefs for copywriters
- Work closely with copywriters throughout the content creation process
- Review completed content for SEO quality and accuracy
- Coordinate with developers to publish SEO-optimized content
- Perform regular technical SEO audits
- Identify technical issues affecting organic performance
- Work with developers to resolve crawlability, indexation, internal linking, metadata, structured data, and other technical SEO issues
- Monitor website health using industry-standard SEO tools
- Prepare monthly SEO reports for each website
- Monitor rankings, organic traffic, indexation, and other key SEO KPIs
- Track GEO performance where relevant, including brand visibility, mentions, and referral traffic from AI
- Analyze competitors and identify growth opportunities
- Work simultaneously across multiple products with separate Product Owners and development teams
- Prioritize SEO tasks across different websites and projects
- Communicate effectively with developers, copywriters, designers, and stakeholders
- Proactively suggest new SEO and GEO opportunities and improvements to existing strategies
Skills
- 2+ years of professional SEO experience
- Experience managing SEO across multiple websites or products
- Experience working with developers and content teams
- Solid understanding of technical SEO, on-page SEO, and content optimization
- Working knowledge of Generative Engine Optimization (GEO) and how it relates to, and differs from, traditional SEO
- Strong proficiency with AI tools such as Claude
- Strong proficiency with Ahrefs
- Strong proficiency with Screaming Frog
- Experience using Google Search Console and Google Analytics
- Experience conducting keyword research and competitor analysis
- Excellent organizational and project management skills
- Ability to manage multiple websites and priorities simultaneously
- Strong communication and collaboration skills
- Ability to work independently while taking ownership of assigned projects
- Detail-oriented with a proactive approach to problem solving
- Ability to quickly adapt to changing priorities and business needs
- Passion for learning and staying up to date with SEO industry developments
- Willingness to contribute new ideas and continuously improve existing processes
Benefits
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here:
Company Overview