Note: The job is a remote job and is open to candidates in USA. Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO (Search Engine Optimization) Manager, you will own strategy, performance, and client-facing leadership across various digital marketing channels, ensuring measurable outcomes for client campaigns.
Responsibilities
- Lead strategy for all PPC and SEO clients across multiple industries
- Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals
- Build 90 day, 6 month and annual growth roadmaps for every client
- Own client performance across Google Ads, Meta, Microsoft and organic search
- Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities
- Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content
- Own KPI tracking, conversion attribution and analytics accuracy
- Give weekly direction and QA, and coordinate priorities with the marketing project manager
- Present monthly and quarterly performance summaries to clients
Skills
- 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy
- Strong experience running paid and organic channels at the same time
- Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization
- Ability to build and articulate strategic recommendations for clients and account executives
- A track record of overseeing execution teams and managing deliverable quality
- Sharp analytical skills and the ability to diagnose performance issues fast
- Agency experience managing multiple clients at once
- Experience joining sales calls and influencing close rates
- Familiarity with multifamily, real estate or high-intent lead generation
- Experience with AI SEO, programmatic SEO, technical SEO audits and CRO
Benefits
- Remote (USA, Canada or South Africa)
- Full time
Company Overview