Note: The job is a remote job and is open to candidates in USA. GSPANN Technologies, Inc. is a consulting and IT services provider helping clients transform IT capabilities and improve operational efficiency. The Senior Product Manager will lead SEO, Generative Engine Optimization, and App Store Optimization strategy and execution, improving digital discoverability across search engines, AI platforms, conversational experiences, and app marketplaces. The role also involves roadmap ownership, cross-functional leadership, performance analysis, continuous improvement, and vendor management.
Responsibilities
- Define and maintain Client's SEO, GEO, and ASO product strategy, identifying opportunities to drive traffic, engagement, and digital growth
- Partner with executive stakeholders to align priorities, balance competing business needs, and establish a clear product vision
- Collaborate with Product Management peers to drive best practices across digital channels and assess cross-channel impacts
- Identify opportunities where AI can materially improve customer experiences, content discoverability, experimentation velocity, and measurable roadmap outcomes
- Own discoverability strategy across traditional search, generative AI experiences, conversational platforms, and app marketplaces
- Own discoverability strategy across traditional search, generative AI experiences, conversational platforms, and app marketplaces
- Develop and execute strategies that improve Client's visibility within generative AI platforms and conversational search experiences, including ChatGPT, Gemini, Perplexity, and voice assistants
- Monitor how AI-powered search engines interpret, summarize, and surface Client’s content, and continuously refine optimization strategies
- Define and track GEO-specific success metrics, including AI-driven traffic, engagement, and brand visibility across AI-generated experiences
- Stay current on emerging AI search technologies, trends, tools, and industry best practices
- Own and prioritize the SEO/GEO product roadmap, partnering with business stakeholders to identify opportunities and define implementation strategies
- Lead initiatives from concept through launch, working closely with internal engineering teams and external vendors
- Manage SEO/GEO-related incident triage, issue resolution, and backlog prioritization
- Maintain a healthy and well-groomed backlog of user stories and requirements
- Partner with engineering and vendors to evaluate technical solutions and resolve implementation challenges
- Analyze quantitative and qualitative data to identify opportunities for product enhancements and roadmap investments
- Monitor industry trends across SEO, GEO, ASO, digital experiences, tools, and emerging technologies
- Create scalable processes, templates, and frameworks to improve operational efficiency and delivery consistency
- Drive continuous improvement through research, experimentation, competitive analysis, and performance insights
- Manage and collaborate with key SEO and discoverability partners, including BrightEdge, Botify, Yext, Ayima, AddStructure (BazaarVoice), Gummicube, Optiversal, and other strategic vendors
Benefits
- Remote work
- Educational assistance
- Career growth opportunities
Company Overview
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