Note: The job is a remote job and is open to candidates in USA. Hire Hangar connects top talent with vetted employers and growth opportunities. The SEO Manager will lead hands-on SEO strategy and execution for home-services clients, focusing on local SEO, Google Business Profile optimization, content, technical SEO, link building, and measurable organic growth. The role also involves performance reporting and collaboration with content, development, paid media, and account strategy teams.
Responsibilities
- Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, remodeling, junk removal, painting, etc.)
- Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization
- Contribute to building scalable SEO processes, templates, QA checks, and reporting standards
- Stay current on Google algorithm updates, •AI•-influenced search trends, E-E-A-T considerations, and local ranking factors
- Improve GBP rankings across primary and surrounding service cities through repeatable optimizations
- Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals
- Conduct city-level keyword research and local expansion planning for increased visibility
- Support consistent map pack and local SERP performance in competitive markets
- Build content plans for service pages, location pages, blogs, and topical authority clusters
- Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO
- Review content for SEO quality, local relevance, and conversion alignment
- Collaborate with internal/external writers (human and •AI•-assisted) to maintain standards
- Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets
- Maintain simple, scalable backlink playbooks suitable for home-service verticals
- Track backlink gaps and authority metrics and recommend improvements
- Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core •Web• Vitals
- Work with WordPress and development resources to implement SEO fixes and improvements
- Support scalable multi-location site structures and internal linking strategies
- Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress
- Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities
- Explain SEO priorities clearly to internal stakeholders and support consistent delivery
Skills
- • 3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment
- • Proven success improving local SEO performance for service-area businesses (map pack + organic results)
- • Experience improving Google Business Profile rankings and local visibility in competitive markets
- • Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion)
- • Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema)
- • Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates)
- • Ability to produce clear documentation, briefs, action plans, and performance reporting
- • Strong organization and time management with the ability to manage multiple client campaigns
- • Prior, professional remote work experience and be fluent with remote collaboration tools (e.g., Slack, Zoom, Google Workspace, Asana or similar). Ideally, you've supported US- or UK-based teams/clients. Applications without clear evidence of remote work experience and comfort operating in distributed teams will not be considered
- • Experience collaborating with paid media/LSA teams or supporting omnichannel strategies
- • Experience with structured data/schema implementation and validation
- • Experience mentoring junior SEO specialists or coordinating contractors/vendors
Benefits
- Remote position with work across US time zones (EST–PST)
- Real growth opportunities
Company Overview