Note: The job is a remote job and is open to candidates in USA. Hire Hangar connects top talent with vetted employers, competitive pay, and real growth opportunities. The SEO Lead will own hands-on SEO strategy and execution across local SEO, Google Business Profile optimization, content direction, technical SEO, and link building for a portfolio of clients. The role also involves performance tracking, reporting, cross-functional collaboration, and driving measurable organic growth in competitive and multi-location markets.
Responsibilities
- Own SEO strategy and execution for a portfolio of clients
- Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization
- Contribute to building scalable SEO processes, templates, QA checks, and reporting standards
- Stay current on Google algorithm updates, •AI•-influenced search trends, E-E-A-T considerations, and local ranking factors
- Improve GBP rankings across primary and surrounding service cities through repeatable optimizations
- Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals
- Conduct city-level keyword research and local expansion planning for increased visibility
- Support consistent map pack and local SERP performance in competitive markets
- Build content plans for service pages, location pages, blogs, and topical authority clusters
- Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO
- Review content for SEO quality, local relevance, and conversion alignment
- Collaborate with internal/external writers (human and •AI•-assisted) to maintain standards
- Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets
- Maintain simple, scalable backlink playbooks suitable for home-service verticals
- Track backlink gaps and authority metrics and recommend improvements
- Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core •Web• Vitals
- Work with WordPress and development resources to implement SEO fixes and improvements
- Support scalable multi-location site structures and internal linking strategies
- Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress
- Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities
- Explain SEO priorities clearly to internal stakeholders and support consistent delivery
Skills
- 3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment
- Proven success improving local SEO performance
- Experience improving Google Business Profile rankings and local visibility in competitive markets
- Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion)
- Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema)
- Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates)
- Ability to produce clear documentation, briefs, action plans, and performance reporting
- Strong organization and time management with the ability to manage multiple client campaigns
- You must have prior, professional remote work experience and be fluent with remote collaboration tools (e.g., Slack, Zoom, Google Workspace, Asana or similar)
- Experience with CRMs and marketing stacks
- Experience collaborating with paid media/LSA teams or supporting omnichannel strategies
- Experience with structured data/schema implementation and validation
- Experience mentoring junior SEO specialists or coordinating contractors/vendors
Benefits
- Remote work arrangement
- Real growth opportunities
Company Overview