Note: The job is a remote job and is open to candidates in USA. Brightwheel is the largest and fastest growing platform in early education, trusted by millions of educators and families. They are seeking an experienced SEO Lead to own and execute SEO strategy, drive content production, and adapt to algorithm changes to enhance high-intent traffic and lead generation.
Responsibilities
- Own and execute SEO strategy across website and content channels, directly impacting high-intent traffic and MQL targets
- Drive and manage large-scale content production (2K+ pages/month target) using AI-powered workflows, with a focus on high-intent audiences — ECE directors, franchise operators, and childcare providers
- Build and optimize content hubs targeting high-value search categories (e.g., state compliance, childcare management, billing & payments)
- Monitor and adapt to major algorithm changes (Google core updates, AI search shifts from ChatGPT/Gemini) and recalibrate strategy and targets accordingly
- Independently lead cross-functional planning sessions with content, product, and analytics teams to align on traffic and conversion goals
- Identify, scope, and champion new SEO/AEO opportunities — from keyword strategy and technical SEO to AI citation optimization — and drive from concept to launch
- Build and present clear performance reporting and strategic recommendations to senior stakeholders
- Coach and share best practices with internal team members on SEO functional skills
Skills
- 5–8+ years of SEO experience, ideally in B2B SaaS or a high-growth consumer tech environment
- Proven track record managing complex, end-to-end SEO programs with measurable impact on organic traffic and pipeline
- Deep expertise in technical SEO, content strategy, and AEO (AI search/LLM citation optimization)
- Experience managing high-volume content production workflows, including AI-assisted content at scale
- Strong analytical skills — comfortable pulling and synthesizing data from GA4, Search Console, SEMrush/Ahrefs, and CRM to drive decisions
- Demonstrated ability to independently structure strategic recommendations and present to senior leadership with minimal direction
- Strong cross-functional collaborator — viewed as a thought partner by growth, product, and content peers
- Demonstrated ability to work independently in a remote environment
- Experience in the education, childcare, or SMB SaaS space is a plus
- Familiarity with franchise or multi-location business models is a plus
Benefits
- Offers Equity
- REMOTE work model
Company Overview
Company H1B Sponsorship