Note: The job is a remote job and is open to candidates in USA. Leap Event Technology is a remote-friendly event technology company providing ticketing, mobile apps, experiential marketing, and patron management solutions for event organizers. The SEO & Content Strategist will develop SEO and content strategies, create and optimize content, improve technical search performance, and analyze organic growth across traditional and AI-powered search. The role collaborates cross-functionally to support marketing campaigns, product launches, websites, webinars, and events.
Responsibilities
- Develop and execute SEO and content strategies aligned with business objectives, customer journeys, and organic growth goals
- Conduct keyword research, competitive analysis, technical and content audits, and search intent analysis to identify opportunities across traditional and AI-powered search
- Create, edit, and optimize high-quality content across landing pages, blogs, resource guides, case studies, website copy, email, sales enablement, and product marketing initiatives
- Optimize website architecture, metadata, internal linking, on-page content, and other technical SEO elements to improve search visibility and user experience
- Monitor organic traffic, rankings, engagement, conversions, and revenue, translating performance data into actionable recommendations and ongoing optimization opportunities
- Partner with Product, Design, Sales, Customer Success, Paid Media, and other Marketing team members to integrate SEO and content strategy into campaigns, launches, website initiatives, webinars, and events
- Stay ahead of changes in search, including Google algorithm updates, AI search experiences, AEO, GEO, LLM discoverability, generative AI, and emerging SEO and content marketing practices
Skills
- Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent relevant professional experience
- 3 to 5+ years of experience in SEO, content marketing, digital content strategy, or a related digital marketing discipline
- Strong knowledge of technical SEO, on-page optimization, keyword research, search intent, competitive analysis, and content strategy
- Experience using SEO platforms such as SE Ranking, Semrush, Ahrefs, or Moz, as well as technical SEO tools such as Screaming Frog or Sitebulb
- Experience optimizing for traditional and AI-powered search, including Google AI Overviews, AEO, GEO, and LLM discoverability, and using AI search tracking and optimization tools to measure visibility and performance
- Experience using GA4, Google Search Console, Looker Studio, and similar analytics tools to measure organic search, content, conversion, and business performance
- Experience using generative AI tools such as ChatGPT, Gemini, or Claude to support research, content development, analysis, optimization, and marketing workflows
- Exceptional writing and editing skills with demonstrated experience creating high-quality, search-optimized content across multiple formats and experience working in WordPress or a similar CMS
- Strong analytical, strategic thinking, communication, collaboration, project management, and problem-solving skills
- Ability to manage multiple priorities, work independently, and adapt to changing search technologies and business needs
Benefits
- For U.S. employees: Medical, Dental, Vision, and Voluntary benefits
- For U.S. employees: Generous PTO
- For U.S. employees: Paid parental leave (following 12 months of continuous employment)
- For U.S. employees: 401K Match
- For U.S. employees: $200 event reimbursement
- For U.S. employees: 360 Learning, a world-class learning and development platform
- For Canada employees: Group insurance plan
- For Canada employees: RRSP match
- For Canada employees: Generous PTO
- For Canada employees: $200 USD event reimbursement
- For Canada employees in Montréal: STM transit coverage 60%
- For Canada employees: 360 Learning, a world-class learning and development platform
- 100% remote-friendly work arrangement
- Employees located in Montréal, Dallas, or Sydney have the option of working in the office
- All offices are stocked with snacks and drinks
- Free lunch every week
- Monthly travel stipend
- Occasional themed parties and happy hours
Company Overview