Note: The job is a remote job and is open to candidates in USA. Reflex Media, Inc. is the company behind Seeking.com, the world’s largest premium dating platform, currently undergoing a significant brand transformation. They are seeking an SEO & Content Specialist to manage the execution of Seeking's organic content engine, including on-page SEO, content writing, and coordination with external partners.
Responsibilities
- Edit HTML and CMS templates directly to implement on-page SEO best practices: title tags, meta descriptions, header hierarchy (H1–H3), schema and structured data, internal linking, image alt text, and clean URL structure
- Run routine technical SEO health checks (crawlability, indexation, page speed basics, broken links, redirects) and either fix them yourself or coordinate the fix
- Maintain WordPress-based properties (Seeking blog, STNDRDS, and adjacent brands), keeping HTML clean, semantic, and shippable
- Implement structured data, schema markup, and entity tagging so search engines and AI answer engines can read and cite the page correctly
- Write, edit, and publish organic content — blog posts, landing pages, FAQs, category pages, and pillar hubs — aligned to defined content pillars and audience segments
- Ship content directly when speed, voice, or judgment require it. You are a writer as much as a strategist
- Contribute to and help maintain the editorial calendar across owned channels, and align it with brand campaigns, product launches, and cultural moments
- Identify content gaps, refresh opportunities, and topical authority angles, and turn them into published assets
- Develop entity-driven content strategies that give AI systems clear, authoritative, structured answers so Seeking is the source they cite
- Run keyword research, intent expansion, and competitive discovery analysis using GA4, Search Console, SEMrush, and Ahrefs to inform content and on-page decisions
- Structure content and markup to earn visibility on AI-powered discovery surfaces, including AI Overviews, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO)
- Increase brand presence across Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity, and the next wave of LLM-powered discovery surfaces, using clear, extractable, citation-ready formatting
- Stay current on emerging discoverability tactics and bring practical, tested recommendations back to the team
- Serve as the day-to-day point of contact for external agency and freelance partners supporting content, SEO, and production work
- Manage deliverable timelines, feedback loops, and quality checks for agency-produced content and SEO work. Hold the line on scope, brief, and quality
- Bring in outside skill where it makes the work better, but stay hands-on enough that no partner can outrun your understanding of the actual work
- Track and report on the small set of KPIs that matter (organic traffic, rankings, indexation, engagement, and AI-search visibility) on a weekly and monthly cadence
- Translate performance data into next-cycle priorities. Flag risks early and route them to the right internal team
- Partner with Creative, Brand, Product, Legal, and other marketing functions to ship content and on-page changes on schedule and on-brand
- Support ad hoc organic growth initiatives (for example, reputation and review monitoring) as directed
Skills
- Hands-on SEO and content experience at a consumer brand — ideally a consumer subscription, marketplace, mobile-first, or dating/social platform — with published work and measurable results you can point to
- Working fluency in HTML and CSS, sufficient to make on-page SEO edits directly in a CMS. You can open the source, fix the header hierarchy, correct the schema, and publish without waiting on a developer
- Strong grasp of traditional SEO fundamentals: on-page optimization, keyword research, internal linking, and technical basics (crawlability, indexation, page speed, structured data)
- Strong writing and editing skills, with the ability to adapt tone and format across blog, landing page, FAQ, and category content
- Working fluency in AEO and GEO. You understand schema markup, structured data, brand-entity strategy, and how AI answer engines choose which sources to cite. You have a point of view on which signals matter and which are noise
- Hands-on experience with GA4, Search Console, and at least one paid SEO platform (SEMrush, Ahrefs, or comparable). You read your own analytics
- Working knowledge of WordPress sufficient to maintain and update production pages, and light front-end fluency to read and adjust HTML, CSS, and component-level changes when needed
- AI fluency. You already use ChatGPT, Claude, Cowork, or similar in your daily workflow to research, draft, structure, and QA content, and to replace work you used to do by hand. If someone has to explain to you why AI matters, this role is not for you
- Ready to run on day one. You can audit how Seeking shows up across search and AI surfaces, identify what is broken, and ship a fix in week one
- Operator's discipline. You ship on time, your QA is tight, your naming and metadata are clean, and you document what you did
- 2 to 4 years of hands-on experience in SEO, content, or organic growth at a consumer brand or agency serving consumer brands
- Practical track record of hand-editing pages, publishing content, and moving pages up the SERP with results you can walk through
- Owns execution end-to-end across on-page SEO, content writing, and agency coordination. Contributes to editorial calendar and discovery priorities with the Director
- 4 to 7+ years of hands-on experience in SEO and content, ideally including time at a consumer subscription business, DTC brand, or category-defining consumer brand
- Proven track record leading organic growth programs that combine on-page execution, editorial planning, and AI-search visibility, with measurable business impact
- Owns both execution and strategy. Sets the discovery roadmap, drives the editorial calendar, and can defend a prioritization call to the Director and CMO
- Comfortable owning or contributing to an editorial calendar across multiple content channels, and directing agency and freelance partners at scope
- Mentors and reviews. Comfortable being the go-to reviewer for on-page work, content quality, and discovery strategy as the function scales
- Direct experience optimizing for zero-click results, featured snippets, AI Overviews, and answer-engine citations at a consumer brand
- Bachelor's degree in marketing, communications, journalism, English, or a related field. Equivalent practical experience considered
- A portfolio of published SEO or content work with measurable results (traffic lift, ranking gains, or AI-answer citations you can point to)
- Direct experience partnering with or working inside an outside marketing, SEO, or content agency, including day-to-day vendor management
- Experience leading or supporting a CMS migration, particularly off WordPress onto a more automated or AI-native publishing stack
- Familiarity with leading or contributing to a structured AEO/GEO program, not just executing within one
- Exposure to reputation and review programs (Trustpilot, Glassdoor, app stores) including request flows and structured response operations
- Interest in dating, lifestyle, or consumer subscription brands, and a real point of view on how AI is changing the way people search for and choose them
Benefits
- Performance and outcome-dependent incentive plan, with profit share tied to demonstrated value creation. Details shared with finalists.
- Full-time, exempt, fully remote within the US.
- Health, dental, vision, 401(k), and a standard benefits package.
- Direct exposure to the Director, CMO, and Co-CEOs from day one.
- Clear growth path to Senior SEO & Content Strategist, Content Lead, or Manager scope as ownership and results grow, judged on outcomes, not tenure.
- Full candidates will be invited to complete a short paid take-home exercise (auditing a live Seeking page and drafting an on-page and discovery plan for it) before any final-round interviews.
Company Overview