Note: The job is a remote job and is open to candidates in USA. Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. The SEO Analyst will lead strategy, performance, client-facing leadership and execution oversight across paid search, paid social, SEO and conversion optimization. The role also owns roadmaps, analytics, reporting, quality assurance and client performance outcomes.
Responsibilities
- Lead strategy for all PPC and SEO clients across multiple industries
- Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals
- Build 90 day, 6 month and annual growth roadmaps for every client
- Own client performance across Google Ads, Meta, Microsoft and organic search
- Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities
- Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content
- Own KPI tracking, conversion attribution and analytics accuracy
- Give weekly direction and QA, and coordinate priorities with the marketing project manager
- Present monthly and quarterly performance summaries to clients
Skills
- 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy
- Strong experience running paid and organic channels at the same time
- Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization
- Ability to build and articulate strategic recommendations for clients and account executives
- A track record of overseeing execution teams and managing deliverable quality
- Sharp analytical skills and the ability to diagnose performance issues fast
- Agency experience managing multiple clients at once
- Experience joining sales calls and influencing close rates
- Familiarity with multifamily, real estate or high-intent lead generation
- Experience with AI SEO, programmatic SEO, technical SEO audits and CRO
Benefits
- Remote work (USA, Canada or South Africa)
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