Note: The job is a remote job and is open to candidates in USA. Juniper Square is an Operations Partner for private markets, combining technology, data, and fund administration services to support general partners. The SEO & AEO Manager will own the company’s visibility across organic search, AI answer engines, and GEO, leading technical SEO, AI-search optimization, citation growth, authority building, experimentation, and performance tracking.
Responsibilities
- Own SEO across junipersquare.com: on-page optimization, site architecture, internal linking, Core Web Vitals, and regular technical audits, partnering with our web engineering agency to scope and ship fixes
- Monitor and improve sitewide crawl efficiency and indexing. Manage structured data (JSON-LD) and emerging AI crawling protocols, including llms.txt and plain-text/markdown alternates of priority pages
- Own the brief and quality bar for agency and vendor relationships across SEO, AEO, and content production, deciding what stays in-house
- Monitor Juniper Square's rankings against named competitors, in both traditional search and AI answer engines. When a competitor overtakes us on a priority term, diagnose why and drive the fix, whether that's a technical change, a content update, or an authority play
- Optimize content for LLM and AI-search visibility: schema and structured data, answer-first formatting, and semantic reinforcement that makes Juniper Square content easy for AI systems to extract and cite
- Extend that visibility beyond junipersquare.com to Reddit threads, YouTube (titles, descriptions, chapters, and metadata built to rank in video results), review sites, and other community content LLMs treat as trusted sources, and direct that content to work for two readers at once, crawlers and humans, using AI-assisted workflows to scale production without lowering the quality bar
- Contribute to the broader social content strategy, including LinkedIn, so format and structure support search and AI-citation goals across channels, not just engagement
- Run controlled experiments to isolate what actually moves AI citations rather than treating AEO as guesswork, and turn what you learn into a repeatable playbook
- Track how AI platforms retrieve, summarize, and attribute Juniper Square content, report regularly on citation share alongside organic traffic and rankings, and use that data to reprioritize the roadmap
- Treat technical SEO and GEO as one program with shared priorities instead of running them as separate workstreams
- Build Juniper Square's authority on the ideas that define private markets, not just on product and brand terms, so we're the source search engines and AI systems point to on GP operations, fund administration, and other core private markets topics
- Tailor authority-building work to how a GP is engaging us, whether that's software, fund administration, or both, since the competitors and publications that matter shift with the entry point
- Partner with content and subject-matter experts to identify where Juniper Square should be the definitive answer to a private markets question but isn't yet, and close those gaps
Skills
- 5+ years in SEO, including hands-on ownership of a technical SEO program at a large B2B organization
- Real, hands-on AEO/GEO experience, not just familiarity with the concept. You should be able to point to a specific citation you've earned in an AI answer engine and explain exactly how you did it
- A track record of earning backlinks and media citations built on original research or data, not outreach templates alone
- Experience with SEO/GEO tooling, including rank trackers, log-file analysis, and AI-citation monitoring platforms. Plus hands-on experience with AEO/GEO or AI-citation monitoring tools, such as Profound, Airops, etc
- Enough technical fluency with structured data and schema markup (JSON-LD) to spec work precisely and partner directly with engineers on implementation
- Strong writing and editorial judgment: this role often means shaping how a piece of content is framed and structured, not just tagging it after the fact
- Comfort operating with real ambiguity. AEO/GEO best practices are still being defined industry-wide, and this role is as much about building Juniper Square's playbook as running it
- Experience optimizing social media and video content for search
- Experience in financial services, fintech, or private markets, or a demonstrated ability to get up to speed quickly on a technical, regulated industry
Benefits
- Equity
- Health, dental, and vision care for you and your family
- Life insurance
- Mental wellness coverage
- Fertility and growing family support
- Flex Time Off in addition to company-paid holidays
- Paid family leave, medical leave, and bereavement leave policies
- Retirement saving plans
- Allowance to customize your work and technology setup at home
- Annual professional development stipend
- Fully remote work option
Company Overview