Note: The job is a remote job and is open to candidates in USA. Turnberry Solutions is seeking a Senior SEO Analyst to join its Business Transformation practice. The role focuses on developing and implementing SEO strategies, monitoring technical and performance issues, producing analytics and reporting, and collaborating with IT, analytics, content, and operational teams to optimize organic search performance.
Responsibilities
- Develop and prioritize implementation of SEO recommendations for designated domains and subdomains
- Collaborate with IT teams in support of SEO initiatives and drive early integration of SEO requirements into the web development process
- Monitor Google Webmaster and other SEO tools to identify and investigate existing or emerging issues that may have a negative impact on SEO
- Develop performance dashboard and analytics metrics and KPIs; deliver project analysis, monthly recaps, and other routine reports
- Work with 3rd party consultants/vendors, leveraging various internal and external analytics tools to measure and report upon performance; troubleshoot and identify technical or quality-related issues that might be affecting the overall organic traffic and rankings
- Set goals and develop plans to execute against goals
- Stay on top of Google algorithm changes and evolving best practices to support SEO health
- Support backlinking and other strategic programs as requested by SEO Manager
- Produce detailed functional requirement documents for onsite search enhancements
- Work closely with IT and other operational resource colleagues to see through timely implementation, testing, and release to production and monitor and measure results
- Work collaboratively with Digital Analytics and SEO colleagues, Creative Media (UX), Web Operations, IT, PMO, Ontology, and other groups to establish, and implement taxonomy, data standards, guidelines, and best practices in order to optimize search relevance
Skills
- • Minimum BS/BA in Computer Science, Marketing, or other degree
- • 3 years of agency experience or managing enterprise SEO campaigns
- • 3 years of experience SEM and SEO
- • Experience developing and implementing SEO strategies, conducting technical audits, and SEO problem solving
- • 3 years of experience leading projects in a complex environment
- • 3 years of experience in SEO content development/management within a digital setting
- • 3 years of experience with Digital Analytics and/or quantitative analysis skills
- • 3 years of experience conducting keyword research
- • 3 years of experience with link acquisition, content promotion, and outreach
- • 3 years of SEO technical experience including site performance optimization, structured data, and A/B testing
- • Strong understanding of SEM, Social Media, and eCommerce
- • Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, Screaming frog, or other SEO tools
- • Advanced experience with Google Analytics 360 and Google Search Console
- • Experience working with CMS environments such as Sitecore and WordPress
- • Knowledge of HTML/CSS and website administration
- • High level proficiency with Microsoft Office applications such as Excel, PowerPoint, Word, Access
- • Ability to initiate and drive projects, tenacity to deliver results in a complex environment, and to manage work across multiple projects
- • Ability to translate business requirements into technical plans and reporting solutions in order to analyze data, interpret results, and recommend solutions to enable teams to make decisions around optimizing or understanding product investments
- • Keen problem solving abilities
- • Strong attention to detail, excellent organizational skills, ability to work independently, manage multiple projects/responsibilities
- • High level of proficiency using Microsoft Office applications including Excel, Access, and Outlook
- • Must be self-motivated
- • Minimum of 2 years managing SEO at the enterprise level
- • SQL and big data mining experience
- • SEO technical experience
- • SEO certification
Benefits
- Comprehensive healthcare package (medical, dental, vision)
- Disability and group term life insurance
- Health and flexible spending accounts
- Utilization bonus
- 401(k) with match
- Flexible time off for salaried employees
- Parental leave for salaried employees
- Flexible work arrangements (all benefits are subject to eligibility requirements)
Company Overview