Note: The job is a remote job and is open to candidates in USA. Babylist is seeking a Senior SEO & AEO Manager to lead discoverability across traditional search and AI-powered platforms. The role owns the organic search roadmap, measurement, and performance, while partnering with Marketing, Tech, Merchandising, Partnerships, Editorial, and Engineering on technical SEO, content, and agentic commerce.
Responsibilities
- Own the organic search roadmap and its KPIs: SEO-driven activated registries against plan, clicks, top-3 rankings, and AEO citation share and visibility
- In your first 90 days, review our AEO tracking (two overlapping tools today), pick one, and lock the prompt framework and KPIs for Registry, Health and Shop
- Keep Google rankings stable and growing across the top categories of Babylist’s business. That covers the technical backlog, internal linking, and content freshness
- Move non-Registry visibility up in the categories where we trail the category leader today, with a thoughtful and actionable roadmap
- Build AI-driven systems with the internal AI Enablement team and Engineering. Replace vendor tools where an in-house build does the job, and articulate the tradeoffs
- Set the content playbook with Editorial: FAQ structure, update cadence, and what earns citations
- Partner with marketing to find new discovery channels like social and Reddit and measure whether they change AI citations and overall discoverability
- Co-own brand search strategy and attribution with Paid Search
- Publish a monthly and quarterly SEO and AEO reviews for the organization with information on performance vs. plan and key projects
- Be the company's source of SEO and AEO guidance across internal communications
- Tie organic discoverability to actual business impact including traffic that converts to registry signups and revenue
- Implement an agentic commerce roadmap for Babylist
Skills
- You have built and run an AEO program from first principles
- You write question-based prompts and define the KPIs (citation share, visibility, share of voice)
- You pick a tracking tool and can say what is working, what is not, and what to do next
- You have deep technical SEO skills on a large, complex site
- Rendering and prerendering, crawl behavior, structured data, internal linking, migrations, and recovery from Google algorithm updates
- You measure results beyond clicks
- You link AI visibility, citations, and brand search to signups and revenue, and you work with paid search on how to attribute them
- You build with AI
- You have shipped AI-assisted workflows, programmatic pages, or internal tools that moved rankings or citations
- Applied AEO or GEO experience, paired with a proven track record owning organic growth results
- You set content standards that drive organic traffic
- FAQ structure, freshness cadence, and formatting that earns citations, delivered to editors and freelance writers as guidance they can use
- You are hands-on
- You pull the data, write the brief, and fix the markup yourself
- You naturally reach for AI in your work — at Babylist, every team uses AI daily
- You're already using it to move faster and improve your output, and you stay curious about what's coming next
- You understand agentic commerce, where AI assistants research and buy products for parents
- You make sure Babylist's product data, registry, and shop pages are structured so those agents can read, compare, and recommend them
- Experience at a consumer brand, marketplace, or publisher with a large content library is a plus
- Nice to have: experience driving discovery through Reddit, YouTube, or short-form video, and building partner or sponsored organic programs without hurting editorial trust
Benefits
- Company-paid medical, dental, and vision insurance
- Retirement savings plan with company matching and flexible spending accounts
- Generous paid parental leave and PTO
- Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed
- Remote work stipend to set up your office
- Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
- Remote-first work with team members across the U.S. and Canada
Company Overview