Note: The job is a remote job and is open to candidates in USA. Newfold Digital operates Bluehost, an all-in-one platform that helps small businesses grow online through digital tools, performance, and support. The Senior Programmatic Media Manager will lead programmatic media strategy and buying across display, video, CTV, and audio to drive customer acquisition and revenue growth. The role owns media planning, campaign execution, optimization, measurement, reporting, and budget planning while collaborating with internal teams, agencies, and media partners.
Responsibilities
- Lead omni-channel media strategy and buying across programmatic display, video, CTV, and audio channels
- Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives
- Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings
- Test and scale new channel and creative formats to support brand awareness and acquisition goals
- Manage relationships with media partners including programmatic DSPs and agency partners
- Evaluate and adopt curated marketplace and Supply Path Optimization (SPO) strategies to improve inventory quality and reduce waste
- Manage campaign setup, activation, trafficking, audience targeting, creative rotations, and pacing across channels
- Analyze campaign performance and drive optimizations to optimize CAC efficiency, CTR, MRR, and LTV metrics
- Optimize audience strategy across prospecting, retargeting, and B2B targeting utilizing both 3rd party and 1st party audience insights
- Evaluate and apply AI-driven and algorithmic bidding strategies to improve efficiency and scale
- Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies
- Partner with analytics to evolve and maintain Tableau and Salesforce dashboards to track revenue and new customer attribution, lead gen lifecycle, and campaign KPIs
- Collaborate with BI, analytics, and finance teams to ensure media performance is accurately reflected in financial reporting
- Lead budget planning, forecasting, and financial reconciliation across all paid media channels
- Present performance insights and strategic recommendations to leadership and cross-functional stakeholders
Skills
- 5-10 years of hands-on experience in running programmatic campaigns, with demonstrated ownership at a senior/strategic level
- Proven track record of managing large-scale media budgets with a focus on performance and growth marketing
- Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk)
- Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives
- Excellent project management skills and comfort working in a fast-moving, cross-functional environment
- Experience in B2B and/or eCommerce marketing; web hosting, SaaS, or tech industry experience is a plus
- Experience with web hosting or web development marketing
- Familiarity with MRR/LTV-based KPI frameworks and subscription business models
- Understanding of video strategy spanning organic social, YouTube, and paid channels
Benefits
- Work-life balance
- Programs that bring employees together on important issues
- Learning and development opportunities for all employees
- 20+ affinity groups for networking and connecting with employees globally
- Excellent health insurance options
- HSA
- Medical insurance
- Dental insurance
- Vision insurance
- Matching 401K
- Life/AD&D/STD/LTD insurance
- Tuition reimbursement
- Pet insurance
- Generous vacation policy
- Opportunities to learn different aspects of the business, take on new tasks, receive mentorship, and grow careers
Company Overview
Company H1B Sponsorship