Note: The job is a remote job and is open to candidates in USA. Madwire is hiring a Senior Product Manager to own and shape products across the Marketing360 platform. The role focuses on connecting digital advertising, CRM, lead management, customer lifecycle data, analytics, and AI-powered tools, while partnering with engineering, design, operations, support, leadership, vendors, and customers to define, build, measure, and release product improvements.
Responsibilities
- Own product direction and day-to-day product management across several Marketing360 applications
- Work closely with engineering and design from early discovery through development and release
- Turn business and customer problems into clear requirements and actionable development work
- Help shape the future of Marketing360's Ads and CRM products, including tighter connections between lead generation, lead management, conversion data, and advertising optimization
- Work with advertising data and integrations across Google, Meta, Microsoft, and other providers
- Own and improve CRM workflows involving leads, contacts, lead capture, qualification, and customer lifecycle management
- Work with APIs, webhooks, OAuth integrations, data pipelines, and third-party platforms. You don't need to be an engineer, but you should be comfortable understanding how systems exchange data and discussing technical tradeoffs with engineers
- Define success metrics and use product and customer data to determine whether something actually improved the experience
- Work directly with Operations and Support to understand customer problems and prioritize bugs and improvements
- Manage vendor-dependent products where we don't control every part of the experience
- Help identify where AI and natural-language interfaces can simplify workflows or make existing Marketing360 data more useful
- QA your work when needed and stay involved through release rather than handing requirements to engineering and walking away
Skills
- * 5+ years of product management experience, preferably in B2B or B2B2C SaaS
- * Experience owning complex products through discovery, development, launch, and iteration
- * Strong understanding of0digital advertising, particularly Google Ads, Meta Ads, and/or Microsoft Advertising
- * Strong understanding of the0lead and customer lifecycle, including lead generation, CRM workflows, qualification, conversion, and retention
- * Experience working with CRM products or other systems that manage leads and customer data
- * Comfortable working directly with engineers and discussing APIs, integrations, data flows, and technical constraints
- * Experience using product data and customer feedback to make decisions and measure results
- * Strong written and verbal communication skills
- * Comfortable owning multiple related products and knowing when to go deep versus when to rely on subject-matter experts
- * This is a US-based position, our offices are located in Fort Collins, CO. This position can be in-office, remote* (in approved US states), or a hybrid of the two
- * Work authorization in an approved US state
- * Experience building products that send conversion or first-party customer data back to advertising platforms for optimization
- * Experience with marketing technology, advertising technology, or SMB SaaS
- * Experience with AI-powered products, LLMs, natural-language interfaces, prompt design, or AI evaluation
- * Experience with BigQuery, analytics platforms, or products built around large reporting datasets
- * Experience managing products built partially on third-party or white-labeled platforms
- * Familiarity with email marketing, social media management, reputation management, call tracking, or SEO products
Benefits
- Healthcare coverage is available through UMR.
- Ancillary coverage options provided by Guardian for dental, vision, life, critical illness, long term disability, and hospital indemnity.
- Employer paid life and short term disability through Guardian.
- Eligibility to enter Madwire’s health plan is effective on your first day of employment.
- Madwire offers a 401k plan through Nationwide.
- Eligibility to enter the 401k plan is the first of month following 60 days of employment.
- Madwire will match 50% of employee contributions up to 6% effective after one year of employment.
- Madwire offers unlimited vacation, with eligibility beginning 90 days after employment.
- Employees are eligible immediately upon hire for 5 paid sick days per year.
- Employees are eligible immediately upon hire for 10 paid holidays per year.
- This position can be in-office, remote (in approved US states), or a hybrid of the two.
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