Note: The job is a remote job and is open to candidates in USA. Fetch is looking for a Senior Product Manager, Ad Serving to help build the core infrastructure for ad delivery. This hands-on role involves defining ad server architecture and working closely with engineering to optimize ad serving processes and outcomes.
Responsibilities
- Own the roadmap for Fetch's ad serving infrastructure, covering decisioning, pacing, frequency capping, and real-time delivery pipelines
- Lead the migration of all ad objects to a single, unified ad server, consolidating fragmented serving pipelines so every object type can be served and evaluated against the same criteria
- Own integrations with third-party verification partners, ensuring Fetch meets industry standards for ad delivery and measurement
- Drive standardization with the mobile team for event logging across different ad types that support reliable delivery, reporting, and experimentation
- Design and run experiments to measure the impact of serving changes on fill rate, delivery quality, and advertiser outcomes
- Partner with the ML and personalization team to ensure the ad server is providing the right signals, inputs, and controls to support ranking and relevance decisions across surfaces
- Work closely with Engineering, ML, Analytics, and Sales to define requirements, make trade-offs, and ship improvements to the serving stack
Skills
- 6+ years of product management experience, with 3+ years focused on advertising technology
- Solid understanding of ad serving fundamentals including request/response flows, eligibility and targeting enforcement, pacing, frequency capping, and real-time delivery, as well as how those mechanics interact with supply and demand to affect advertiser outcomes and user experience
- Comfortable in deeply technical conversations with engineering about system design, data pipelines, and architecture trade-offs
- Strong analytical instincts, you define the right metrics, run experiments well, and make decisions from data
- Bias for execution: able to drive work forward across multiple workstreams without a lot of hand-holding
- Comfort with ambiguity, a lot of this is greenfield and you should be energized by building from scratch rather than inheriting a finished system
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