Note: The job is a remote job and is open to candidates in USA. W. L. Gore & Associates is seeking a Senior Product Manager for its Peripheral team within Gore Medical. The role leads regional product marketing and commercialization for the Americas, including brand strategy, product lifecycle management, market analysis, and collaboration with global teams to meet business objectives.
Responsibilities
- Driving and executing branding/marketing strategies for the Americas Region including managing the product/brand P&L (e.g. budgeting, expenditures, profitability, ROI etc.)
- Developing product commercialization strategies (e.g. pricing, licensing, distribution etc.)
- Serving as a regional expert in the product portfolio both for the field team and for customers
- Adapting global brand materials to the needs of the regional market
- Analyzing potential markets, competitor positioning, and customer buying patterns to project demand/profitability for potential products, key product features/requirements, pricing strategies, and favorable timing for product launch
- Partnering with product development and marketing teams to ensure that customer needs for each targeted segment are incorporated into product design, branding, and marketing approaches
- Conducting research to define targeted customer segments, journey mapping and determine the key values that drive buying behavior
- Developing product/brand positioning, associated marketing themes, and media channels that align with target customer demographics
- Developing and implementing marketing strategies/plans and overseeing development and distribution of marketing materials
- Identifying market opportunities, translating opportunities into product design, and driving branding/marketing strategies that result in a successful product/brand launch
- Managing the product/brand P&L (e.g. budgeting, expenditures, profitability, ROI etc)
- Demonstrating expertise in product and procedure to support sales, training and education
- Partnering with product development and Global marketing teams to ensure that regional customer needs/values are incorporated into product design, branding, and marketing approaches
- Partnering with Health Economics on market access and insight
- Managing products from launch commercialization to device discontinuation
- Presenting business performance and strategic recommendations to leadership
- Lead interaction with Sales to support commercialization activities
- Communicating clinical, operational, and economic value through evidence-based messaging
Skills
- Bachelor's degree
- Minimum of 4 years of experience in the medical device, pharmaceutical, or life sciences industry focused on direct-to-healthcare professional marketing, product management, and/or other technical related experience
- Demonstrated success with owning a product life cycle including forecasting, pricing, launch planning, product and marketing plans, and meeting revenue targets
- Proven experience in creating new and adapting product marketing materials that translate device features into clinically meaningful benefits, align with the strategy, and target customer needs
- Proven experience in utilizing data and other insights to drive decisions associated with product life cycle and marketing plans
- Must have excellent communication and presentation skills for internal and external communications with proficiencies in Microsoft Power Point, Microsoft Excel, and Microsoft Teams
- Ability to work and interact effectively with physician customers and across all functions in the organization: business leadership, sales, medical education, regulatory, legal, marketing communications, and health economics
- Demonstrated ability to read, interpret and communicate scientific or clinical publications and data
- Gore requires all applicants to be eligible to work within the United States. Gore generally will not sponsor visas unless otherwise noted on the position description
- MBA
- Knowledge of Peripheral Arterial Disease therapies
- Experience with a Medical Device Quality System environment
Benefits
- A distinctive Associate Stock Ownership Plan in each country
- Potential opportunities for “profit-sharing”
- Remote work arrangement in the country from which the Associate is employed, subject to role responsibilities, business needs, and Gore’s work arrangement policies; in the United States, remote work is restricted from Alaska, Hawaii, and Rhode Island.
Company Overview