Note: The job is a remote job and is open to candidates in USA. Sendblue is seeking a Senior / Lead Product Manager to own its customer-facing product function and establish a clear product operating rhythm. The role will translate stakeholder and customer input into product strategy, roadmaps, specifications, and execution across dashboards, CRM integrations, APIs, webhooks, AI features, onboarding, and activation. It will also lead product analytics, customer insight, cross-functional coordination, and product operations.
Responsibilities
- Own the product roadmap for key customer-facing areas including the core dashboard, CRM integrations, API and webhook features, AI product features, and activation and onboarding
- Define and own quarterly product OKRs with measurable success metrics
- Translate input from founders, engineering, sales, and customer success into clear product direction and prioritized roadmap
- Build and maintain a single source of truth for product priorities, tradeoffs, and request status
- Make and communicate tradeoffs on scope, timing, and prioritization
- Maintain and prioritize the feature backlog
- Identify product gaps affecting sales, retention, expansion, and customer experience
- Conduct ongoing competitive analysis
- Write full feature specifications, PRDs, acceptance criteria, and edge cases for all new features
- Create and manage engineering tickets to ensure clear, unambiguous handoffs to the engineering team
- Work closely with engineering to ensure the right product gets built correctly
- Use AI design tools and product judgment to develop mocks, flows, and product concepts in the absence of a dedicated design team
- Manage rollout plans for major features, including phased releases
- Communicate product changes clearly to sales, customer success, engineering, and leadership
- Push back on founders, sales, customer success, and engineering when needed to protect product focus and quality
- Partner with sales and customer success as primary internal customers of the product function
- Join customer calls as needed to understand problems and validate product direction
- Develop and maintain a repeatable product feedback and prioritization process across sales, customer success, support, and customers
- Own and improve PostHog tracking and product analytics infrastructure
- Define and track product metrics including activation, adoption, feature usage, drop-off, and retention cohorts
- Use data to identify activation and retention drivers and inform roadmap decisions
- Monitor daily product health and surface anomalies
- Drive improvements to onboarding and activation to accelerate customer time-to-value
- Serve as the primary product point of contact for engineering, sales, customer success, and leadership
- Reduce founder involvement in day-to-day product clarification by establishing a reliable product operating rhythm
- Lead regular syncs with customer success and sales to bridge customer feedback to product priorities
- Maintain weekly alignment with the President on OKR status, strategic decisions, and prioritization
- Distribute product updates and release communications across the organization
- Manage the feature request intake channel, including categorization and prioritization
- Coordinate internal tooling updates to improve customer success efficiency
- Create and maintain lightweight engineering processes and workflows that improve clarity without adding unnecessary overhead
- Produce and distribute weekly engineering recaps to the organization
Skills
- 5 or more years of product management experience, with at least 2 years in a senior or lead capacity
- Demonstrated experience owning a customer-facing product roadmap end-to-end
- Strong technical understanding with the ability to earn credibility with an engineering team
- Experience with CRM integrations, APIs, webhooks, or integration-heavy B2B SaaS products
- Strong product analytics ability, with hands-on experience using PostHog, Amplitude, Mixpanel, or equivalent
- Ability to write clear, detailed feature specifications, PRDs, and acceptance criteria
- Comfort using AI tools to produce mocks, flows, and product concepts without a dedicated design team
- Strong customer discovery instincts and experience working directly with customers
- Ability to operate with high ownership and urgency in an unstructured, fast-moving environment
- Demonstrated ability to push back on stakeholders and make principled prioritization decisions
- This is a remote-eligible, office-based position requiring extended periods of computer use. Occasional travel may be required for customer meetings or company events
- Experience at an early-stage B2B SaaS startup (seed or Series A)
- Prior experience as a Senior PM, Lead PM, or founding PM
- Experience building AI product features
- Experience in sales-led or customer-success-led go-to-market environments
- Track record of improving activation, adoption, or retention through product changes
- Familiarity with business messaging platforms, iMessage for Business, or SMS/MCS technologies
Benefits
- Remote considered; remote-eligible
Company Overview