Note: The job is a remote job and is open to candidates in USA. LegalZoom provides accessible and affordable online legal services, helping customers launch businesses, protect intellectual property, and plan for their estates. The Senior Performance Marketing Manager will own Programmatic campaigns from strategy and planning through execution, measurement, optimization, and executive reporting, while driving the channel roadmap and partnering cross-functionally to improve performance through data, AI, and automation.
Responsibilities
- Plan and execute paid acquisition campaigns across all Programmatic channels (Display, Video, CTV, Native, Audio, etc.) on platforms including Google Ads, The Trade Desk, and others, with full accountability for CPA and ROAS goals
- Manage a combination of in-house executions, agency-led campaigns, and Direct IO partnerships
- Ensure campaigns are set up for successful execution end-to-end — including tagging, creative briefs, measurement frameworks, and QA
- Independently develop and own the Programmatic channel roadmap, translating business objectives into a prioritized, quarter-over-quarter plan
- Identify whitespace opportunities, make investment recommendations, and proactively bring forward strategic proposals — without waiting to be asked
- Stay current on industry trends, emerging platforms, and best practices; bring a point of view on where Programmatic is going and how LegalZoom should respond
- Prioritize and execute a continuous testing calendar across audiences, creatives, placements, and partners to generate actionable insights and improve performance
- Build, monitor, and report on all relevant KPIs (sessions, engagement, conversions, revenue, CPA, ROAS), using data-driven insights to optimize campaigns and make strategic recommendations
- Demonstrate deep understanding of advanced attribution models — including multi-touch attribution (MTA) and marketing mix modeling (MMM) — and apply that knowledge to campaign measurement strategy and investment decisions
- Design and interpret incrementality tests (e.g. geo holdouts, conversion lift studies) to validate channel impact and inform budget allocation beyond last-touch signals
- Leverage brand lift studies to measure awareness and consideration impact of upper-funnel Programmatic investments, connecting brand signals to performance outcomes
- Partner with Data Science and Analytics teams to advance MTA, MMM, incrementality, and brand lift capabilities at scale
- Own reporting cadences for Programmatic performance — preparing clear, executive-ready updates that translate data into narrative, highlight business impact, and surface decisions that require leadership input
- Communicate proactively and confidently with senior stakeholders, both in written updates and verbal presentations; tailor communication style and altitude to the audience
- Maintain and evolve reporting templates with insights across campaign, tactic, audience, and inventory dimensions
- Manage multiple concurrent workstreams with rigor — tracking milestones, flagging risks early, and holding yourself and partners accountable to deadlines
- Drive cross-functional initiatives with Creative, Data Science, Product Marketing, Dev, and other Growth Marketing teams; own your part of collaborative projects from briefing through delivery
- Proactively identify blockers and dependencies before they become problems; surface solutions, not just issues
- Actively leverage AI tools (e.g. Claude, ChatGPT, platform-native AI features) to accelerate analysis, improve creative iteration, and automate repeatable workflows
- Evaluate, pilot, and advocate for new AI-enabled capabilities within the Programmatic stack; help build team fluency by sharing what works
- Drive martech best practices including trafficking workflows, data and API integrations, and platform-specific tagging requirements
Skills
- 7-9+ years of hands-on Performance Marketing experience, with a track record of owning channel strategy — not just executing against it
- Recent hands-on-keys experience with Google Ads (Display and YouTube) and The Trade Desk required
- Demonstrated ability to independently build and communicate a multi-quarter channel roadmap to senior stakeholders — including written briefs, executive presentations, and performance narratives
- Strong project management skills: experience managing complex, multi-workstream projects with clear milestones, stakeholder accountability, and on-time delivery
- Excellent written and verbal communication skills; proven ability to present performance results and strategic recommendations to senior leadership clearly and with confidence
- A proactive operating style — you identify gaps, raise opportunities, and move work forward without waiting for direction
- Hands-on experience using AI tools (generative AI, automation, platform-native AI features) to improve marketing output and efficiency; interest in building new AI-enabled workflows
- Deep technical command of programmatic buying: trafficking, tagging, API integrations, attribution, platform nuances
- Understanding of advanced attribution models (MTA, MMM), incrementality testing methodologies, and brand lift studies; experience partnering with Analytics teams to advance these capabilities preferred
- Advanced Excel and data analysis skills; strong QA instincts and bias for accuracy
- Bias for action, strong problem-solving skills, and the ability to manage competing priorities without losing quality or momentum
- Experience on additional DSPs and Paid Social platforms (Meta, TikTok, Reddit, LinkedIn) preferred
Benefits
- 100% remote work arrangement
- An annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package.
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Paid Time Off
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Short-Term/Long-Term Disability Insurance
- Fertility benefits
- Mental Health benefits
- One Medical
- Fringe lifestyle benefits up to $250
Company Overview