Note: The job is a remote job and is open to candidates in USA. Wpromote is seeking a Senior Media Planner (Direct IO) to lead digital-first media planning and activation, with a focus on premium publisher partnerships, sponsorships, and cross-channel brand experiences. The role leads client strategy and direct digital activations, coordinates with Programmatic and Integrated Media teams, and guides complementary traditional media executions.
Responsibilities
- Leading end-to-end strategy, planning, and activation across direct digital partnerships, including:
- Always-on, seasonal, and high-profile campaigns
- Digital-first sponsorships, tentpoles, and custom content integrations
- 360 activations spanning digital, physical, and experiential touchpoints
- Driving modern partnership innovation by:
- Identifying non-standard digital opportunities including custom content, creator tie-ins, experiential extensions, emerging formats
- Bringing forward new publisher, data, and measurement solutions that elevate client growth
- Championing advanced measurement adoption across digital partner programs
- Shaping strategy & client leadership:
- Building deep understanding of client business goals, audiences, and KPIs
- Ensuring all Direct IO activations ladder into unified, integrated media strategies
- Leading the full RFP process from brief development through vendor evaluation, negotiation, and final client presentation
- Elevating operational excellence:
- Improving workflows across planning, trafficking, reporting, and ad operations
- Developing negotiation best practices and actively upskilling the team
- Identifying incremental partnership opportunities and securing added value
- Collaborating cross-functionally:
- Partnering with Programmatic and Integrated Media leaders to deliver a cohesive Display & Video ecosystem
- Leveraging traditional media knowledge (Linear, OOH, Audio) as value-add expertise that informs and complements digital programs
Skills
- 3+ years of media planning & buying experience, with a strong emphasis on premium digital partnerships, sponsorships, and custom activations
- Proven ability to build and execute large-scale, publisher-direct programs that include brief development, partner vetting, negotiation, and storytelling through recommendations
- Strong understanding of digital media channels across display, video, social, and branded content
- Familiarity with programmatic and how direct and programmatic strategies intersect to create a unified media approach
- Demonstrated ability to lead multiple projects simultaneously and deliver high-quality work in compressed timelines
- Strong relationship-building skills with publishers, vendors, and internal partners
- Experience developing processes and elevating operational efficiencies
- A future-focused, inquisitive mindset with a natural inclination to reimagine and improve
- This position is not eligible for immigration sponsorship
- Experience overseeing or supporting traditional media (Linear TV, Radio, OOH)—not required but a meaningful plus
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
- Annual performance bonus
Company Overview