Note: The job is a remote job and is open to candidates in USA. Staffing Technologies is seeking a Senior Marketing Technology Analyst to support the systems, data flows, and processes behind an enterprise marketing ecosystem. This role bridges marketing and technical teams by translating campaign and business requirements into practical technology solutions.
Responsibilities
- Translate marketing and campaign requirements into functional and technical specifications
- Support campaign execution, including audience data, tracking, tagging, attribution, and lead-management requirements
- Document marketing system workflows, data flows, dependencies, integrations, and business rules
- Partner with CRM, Marketing Operations, Sales Operations, Data, Analytics, Engineering, and regional marketing teams
- Support integrations across Salesforce, marketing automation platforms, CDPs, analytics tools, websites, webinar platforms, and other marketing systems
- Maintain accurate and consistent data across marketing and CRM platforms
- Troubleshoot campaign data, system integration, lead-routing, tracking, attribution, and reporting issues
- Validate tracking parameters, data capture, and attribution requirements
- Identify opportunities to improve marketing processes, automation, data quality, and platform performance
- Use Wrike to manage requirements, workflows, dependencies, issues, and delivery status
- Assist with testing, implementation, documentation, and adoption of marketing system enhancements
Skills
- 5+ years of experience in marketing technology, marketing operations, business systems analysis, or a related field
- Direct professional experience within fintech, merchant services, payments, acquiring, or credit card processing
- Understanding of payment-industry products, customer journeys, terminology, and marketing processes
- Hands-on experience with Salesforce CRM
- Experience with Marketo, Pardot, or a comparable marketing automation platform
- Experience using Wrike for marketing projects, workflows, or campaign management
- Experience documenting business requirements, technical requirements, process flows, and data mappings
- Knowledge of marketing data integrations, lead management, campaign tracking, attribution, and data quality
- Strong troubleshooting, analytical, documentation, and problem-solving skills
- Ability to communicate effectively with business and technical stakeholders
- Bachelor's degree in marketing, Information Technology, Business, or a related field, or equivalent experience
- Experience supporting marketing technology for merchant acquiring, payment processing, card networks, payment gateways, or point-of-sale products
- Experience with CDPs, analytics platforms, paid-media platforms, Google Tag Manager, Sitecore, webinar platforms, or ETL tools
- Understanding of APIs, data models, system integrations, and marketing data pipelines
- Familiarity with AI-enabled marketing tools, Copilot, or process-automation technologies
Benefits
- W2 only
- Based on experience
Company Overview