Note: The job is a remote job and is open to candidates in USA. Alliance Animal Health is a veterinary service organization that provides business solutions and support to veterinary practices across the United States. The Senior Marketing Manager will drive integrated marketing initiatives, client growth strategies, practice engagement, campaign execution, analytics, testing, and cross-functional collaboration to increase customer growth and retention.
Responsibilities
- Engage and frequently communicate with Regional Managers to adapt to the dynamic and fast paced changes within the veterinary industry related to marketing efforts
- Inform and drive client growth strategies for 60+ individually branded practices
- Support the technology solutions development to create a frictionless client engagement for our practices, finding opportunities to optimize performance
- In partnership with our Channel Marketing team, lead the practice-level execution of email, website launches, SMS campaigns and other marketing campaigns
- Partner with our practices to create lasting and high impact relationships
- Support and leverage marketing analytics to inform strategies and drive optimizations
- Develop Test & Learn messaging, frequency and channel tests to apply learnings at scale
- Manage projects, budgets, timelines, resources and provide executive status reports
- Build collaborative relationships with cross-functional stakeholders to improve effectiveness of marketing solutions
- Effectively communicate project status and challenges to all stakeholders
- Other business needs and duties as assigned
Skills
- 5+ years' experience in related field (Marketing, Communications)
- Attend corporate collaborative sessions and visit practices as required (Up to 25% travel expected)
- Experience in the veterinary industry preferred
- 1+ years of supervisory experience preferred
Benefits
- Remote work arrangement
- Alliance Educates, Alliance Propel and Alliance Cares programs providing financial opportunities
- Alliance Educates, Alliance Propel and Alliance Cares programs providing learning opportunities
- Alliance Educates, Alliance Propel and Alliance Cares programs providing wellness opportunities
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